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7 Ways to Reduce Patient Attrition and Maximize Retention
patient loyalty

    Are you facing patient attrition in your healthcare practice?

    Most of the ambulatory services provider will acknowledge the fact of patient attrition. It is a common phenomenon in the healthcare domain.

    However, with a robust strategy and implementing a Patient Loyalty Program, you can reduce Patient Attrition and Maximize Patient Retention.  Initially, the healthcare organizations or ambulatory services need to determine the rate, reasons, and factors associated with patient attrition. And after figuring out the loopholes, one can actually plan to retain the patients. Preventing unnecessary attrition is important because it impacts both the practice and the financial bottom line.


    Let’s discuss the 7 tips that help in reducing patient attrition:


    • Regular Communication with the Patients

    Communicating with the patients is mandatory on regular basis. It actually builds a good connection between the patients and the healthcare practices. Keeping patients up-to-date with new information is a great way to keep them interested and engaged in your practice. You can also send a newsletter, case studies, latest achievements, inviting for seminars, wishing on birthdays, and many more. Patients with a vested interest have a higher chance of staying loyal to your brand.


    • Send Appointment Notifications to the Patients

    Due to a very busy schedule and daily hustle of life, patients may forget or miss necessary appointments. It is important to send notifications to them. Patients should be regularly notified of their upcoming visits to make sure that they don’t miss out. These notifications can be sent via email, text message, phone calls, etc. This act showcases your concern in terms of taking care of your patients.  


    • Convenience in Transportation

    It may be the case that your healthcare organization is located in such an area, that the patients might find it bit inconvenient to visit.  They may have a difficult time getting to the healthcare unit. In this scenario, it would be a good idea if you offer transportation services to them. This facility would ease out the situation and the patients will feel free to book an appointment next time.


    • Flexible Office Hours

    An emergency can emerge anytime. Patients may need treatments beyond the standard 9-5 office hours. Thus, it is of great importance to maintain flexible office hours. If your healthcare unit operates on flexible hours, you’ll have a significant advantage of retaining patients and reducing unnecessary attrition. 


    • Good Customer Service

    Good customer service always helps in preventing patient attrition. In order to improve the customer service experience, always find paths to be excellent. Investing adequate time and money to build a top-class customer service system will give a boost to patient retention. In a quality Patient Loyalty Program, there are various features and functionality on how you could attend the patients and give them a better experience.


    • Improve the Process

    Operations in a healthcare organization must be devoid of complexity. Patients should not feel inconvenience to avail your service. For booking appointments, you may certainly try to get in as many patients as possible but try to be realistic and accurate so that it does not consume too much of patient’s time. If patients have any query about anything, provide a solution to them promptly. It is important to streamline the process in a healthcare organization for the sake of patient retention. Also, implementing a quality Patient Loyalty Program in the business ecosystem helps in better patient retention strategy.


    • Identify Possible Issues

    The organizations need to be proactive to find loopholes in their healthcare unit or ambulatory services. Looking into the potential problems is an important way to improve patient retention. Medical centers should be on the lookout for common warning signs that indicate a patient attrition, and solve any issues before it is too late.


    Patient retention is almost equivalent to limiting patient attrition. If you notice some of your patients are not returning to your healthcare practice, find out why. Ask for patient feedback and suggestions and make sure to apply them for better customer care. Anything that needs change for betterment must be improved to make patients more willing to come back.

    For more inputs and interesting suggestions, feel free to contact NextBee. NextBee is specialized in developing top-notch Patient Loyalty Program that drives high-quality referrals and increases patient retention.