User-Generated Content Campaigns: Ideas and Examples

A good user generated content campaign does two jobs at once. It gives your customers a reason to create and share. It also gives your brand a steady supply of authentic photos, videos and stories that no studio shoot can match. Done well, it also turns happy customers into visible advocates. Most campaigns, however, fade […]

Why Every Referral Software RFP Should Include NextBee

The vendors on your referral software shortlist decide the ceiling of your RFP. However carefully you score, you can only pick the best of the options you invited. So the shortlist deserves as much thought as the requirements. Below, we make the case for including NextBee, in six reasons. Each one comes with a way […]

Referral Software RFP Questions That Set NextBee Apart

Most referral software RFP questions get the same answer from every vendor: “Yes, we do that.” Fraud detection, integrations, rewards and security all look identical on a checklist. The differences only show up when you ask how something works and ask to see it. We answer referral RFPs regularly, so we wrote the questions we […]

How a Procurement Manager Selects Referral Software Providers for an RFP

A referral program RFP looks simple on paper. You list the features you need, send it to a few vendors and pick the best answer. In practice, the hard part is everything around the features. Think fraud controls, reward payouts, tax reporting, data security and whether the vendor can prove what they claim. This guide […]

What Questions to Ask Bidders on a Referral Software RFP

Finance usually meets the referral program after the reward has already left. A customer shared a code. Someone checked out. Store credit is sitting on an account. Then the order comes back, or the two emails turn out to be from the same household. That is the mess a referral software RFP is supposed to […]

How to Get More Customer Reviews Without Breaking the Rules

Reviews shape buying decisions, so every business wants more of them. But the rules around asking for reviews have tightened. Some tactics that once seemed harmless now carry real risk. A discount for a five-star rating, for example, can lead to removed reviews or legal penalties. This guide explains how to get more customer reviews […]

Customer Advocacy Examples: Tactics That Turn Buyers Into Promoters

Customers who love a brand usually want to say so. The brands that benefit most don’t just wait for it to happen. They give those customers a stage, a reason and a simple way to take part. The customer advocacy examples in this guide show how four well-known brands do exactly that. Each one also […]

How to Build a Customer Advocacy Program That Lasts

Launching an advocacy program is easy. Keeping it alive a year later is the hard part. Many programs start with an enthusiastic kickoff and a burst of reviews and referrals. Then they slowly go quiet as advocates run out of things to do. Learning how to build a customer advocacy program that lasts means designing […]

How to Increase MRR: Growth Levers for Subscription Businesses

Monthly recurring revenue is the heartbeat of a subscription business. When it grows steadily, planning gets easier and every new subscriber adds to a compounding base. When it stalls, teams often respond by spending more on acquisition, even when the real problem is somewhere else. Knowing how to increase MRR starts with seeing where it […]

Subscription Box Retention: Keeping Subscribers Past the Third Box

The first box is exciting. The second box confirms the choice. By the third box, subscribers are asking a quieter question: is this still worth it? Good subscription box retention depends on answering that question before they ask it out loud. This guide to subscription box retention follows a subscriber through their first boxes and […]