Tag : customer loyalty

SMS vs. Email Marketing: Choosing the Right Channel for Each Message

Text messages feel urgent and personal. Emails feel roomy and flexible. Both work, but not for the same things. A long promotion sent by text can annoy customers. An urgent delivery update sent by email may be seen too late. The SMS vs. email marketing question isn’t about picking a winner. It’s about matching each […]

Mobile Wallet Marketing: How Wallet Passes Work for Brands

Most customers won’t download another app just to carry your loyalty card. But nearly all of them already have a digital wallet on their phone. Mobile wallet marketing puts your loyalty cards, offers and tickets right there, next to their payment cards. That makes them easy to find at the moment of purchase. This guide […]

QR Code Marketing Campaigns That Connect Offline and Online

A QR code is a small square with a big job. It links a real-world moment to everything you can offer online. That moment might be a product in someone’s hand, a sign in a store or a booth at an event. A well-planned QR code marketing campaign turns that scan into a sign-up or […]

Subscription Box Retention: Keeping Subscribers Past the Third Box

The first box is exciting. The second box confirms the choice. By the third box, subscribers are asking a quieter question: is this still worth it? Good subscription box retention depends on answering that question before they ask it out loud. This guide to subscription box retention follows a subscriber through their first boxes and […]

Loyalty Program Mistakes That Quietly Drain Your Margins

Most loyalty programs don’t fail in a way anyone notices. Members keep joining, points keep flowing and the dashboard looks healthy. Meanwhile, the program slowly costs more than it earns. The loyalty program mistakes that hurt most are rarely dramatic. They’re small design and finance decisions that compound over time. Think of a reward rate […]

Surprise and Delight Program Myths: A Comprehensive Guide

In the realm of customer engagement and loyalty strategies, the Surprise and Delight program stands out as a powerful tool for creating memorable experiences. However, misconceptions about this approach can lead to its misapplication or underutilization. Let’s debunk common myths surrounding Surprise and Delight programs, offering a truthful, insightful, and corrective perspective to help you […]

How Are Afterpay Options Popular Among Customers And Increase Business Sales?

Do you know that to accelerate business growth, winning customers’ confidence is extremely important? It is a fact that the role of marketers in any business establishment is crucial to thriving in this competitive business market.   Business owners and entrepreneurs design growth-oriented strategies that lure shoppers with well-structured ideas to market their products or services. […]

Follow Customer Engagement Best Practices To Attract Loyal Buyers

Customer engagement best practices are essential to ensure your engagement program is giving out optimum results. You can have the best tools at your disposal and yet not get the right results if you don’t know how to use the programs correctly. Did you know that a brand’s biggest asset are an engaged customer and b2b […]

Proven Loyalty Program Tricks that Market Leaders Follow

One of the reasons why you should worry about retaining your existing customers is because even a 5% increase in retention can yield benefits of up to 95%. Focusing on a loyalty program doesn’t mean that you should not attract new customers, but you shouldn’t ignore the repeat users either.  So, how do you keep […]

Customer Referrals for Online Stores: Best Practices According To Top Brands

Nurturing brand advocates to generate more customer referrals is the dream of every online business. One of the best ways of generating customer referrals for online stores successfully is by focusing on the service part of the business. Selling is no longer enough, and to satisfy your customers, you need to up your customer service game. […]