Gamification is the introduction of simple game mechanics in mobile apps and websites to increase interaction between the interface and the customer. It increases the appeal of process-learning and boosts customer performance.
By default, humans love games. They love the idea of competing with someone and being rewarded.
This is the basis of gamification. And this is precisely why you will find almost every app or e-commerce website studded with gamification features that have the potential to not just engage customers but also boost sales.
The entire objective of gamifying your loyalty program is to accelerate sales. A gamification software does that by motivating customers to make in-app purchases to achieve missions or tasks that would otherwise take a lot of time.
With gamification software, you can increase sales and generate more revenue as compared to any other traditional model of marketing and after-sales promotion.
When you engage your customers in the gamification process, you are not only making them more successful in the social world but also helping your business achieve the success that you have always dreamt of.
So, how does a gamification solution help you achieve your desired business objective?
- When you encourage your customers to participate in games, watching videos, or developing user-generated content and more, they earn points and badges for exhibiting desirable behavior.
- With our customer loyalty solution, you can achieve deeper customer engagement and earn the most loyal and trustworthy network of patrons.
- With our software, you can form groups of like-minded customers and encourage them to participate in competitions so they can unlock their new social status and reward point on Leaderboard.
- Your customers can also monitor their achievements and receive notifications about their status on the Leaderboards.
- CX360 reveals valuable data on how your customers think, what motivates them to purchase a particular product. With our intelligent analytics reports, you can make robust decisions about your company.
- Customers can quickly share rewards earned, purchases made, and achievements on social media, leading to greater awareness. Each social activity can be tracked
Here’s how CX360 develops lasting loyalty and increases sales through personalized offer:
- Leaderboards: Leaderboards are great for infusing friendly competition and increase your customers’ performance. You could be an eCommerce business or a gaming website. By offering customers their ranking and how much progress they need to make in order to get promoted to the next tier, CX360 opens a direct route for generating customer activity.
- Tiered Rewards Structure: Who doesn’t like to work their way to greater benefits and rewards! By setting up a tiered rewards system, our gamification solution motivates customers to increase cart value and repeat sales. As the customers advance to higher tiers, they gain access to bigger rewards.
- Automatic Detection: With our advanced Artificial Intelligence and Machine Learning algorithms, you can identify how your customers like to browse and choose products and services before making a purchase. These buying patterns can help you create a profile of your customers so that you can create a personalized engagement plan for them.
- Social Media Activity Tracking: With our customer loyalty software, you can monitor your customers’ social media activities, and track all the email referrals they have sent. Customers, too, get the ability to track how many emails were opened and links clicked so they can personalize their referral further for a greater success rate.
- Personalized Offers: Our solution uncovers deep engagement patterns. You can understand your customer’s personal preferences and interests, and based on that you can create cashback offers, personalized discounts or sale offers. Creating personalized coupons based on browsing and purchase history reactivates dormant customers.
- Unlimited Reward Options: There is no dearth to the kind of rewards you can offer your customers. Your customers love choices. So, our robust platform ensures you can personalize rewards too! Now you can offer reward points, virtual gifts, downloadable items, physical items, coupons, cashback, or gift cards, based on your customers’ interest. CX360 does not charge any commission on the rewards your share with your customers, opening a great opportunity to develop further touchpoints and build lasting loyalty.
- Immediate gratification: With our program, you needn’t worry that your customers will have to wait for gratification. Our platform ensures that rewards are delivered automatically to them, so they stay loyal to your brand.
NextBee is among the leading customer loyalty program solutions that are committed to driving customer engagement through gamification elements. We understand your requirements could vary, and so our solution is available at flexible pricing based on the features you choose.
Our solution is fully scalable and designed to thrill your community of customers. Schedule a demo now!