Tag : brand advocacy

Turning NPS Promoters Into Referrals, Reviews and Case Studies

Every NPS survey tells you who your biggest fans are. Then, for most companies, nothing happens. The score goes into a report, and the customers who just said they’d happily recommend you never hear back. NPS promoters are one of the most useful groups you can identify, but only if you give them a clear […]

Word-of-Mouth Marketing Strategies You Can Actually Plan For

Word of mouth is often treated like weather: welcome when it arrives, impossible to schedule. That view leaves a lot on the table. People talk about brands for predictable reasons, and most of those reasons can be designed into a customer’s experience. This guide explains what actually gets customers talking and covers word-of-mouth marketing strategies […]

How to Get More Customer Reviews Without Breaking the Rules

Reviews shape buying decisions, so every business wants more of them. But the rules around asking for reviews have tightened. Some tactics that once seemed harmless now carry real risk. A discount for a five-star rating, for example, can lead to removed reviews or legal penalties. This guide explains how to get more customer reviews […]

Customer Advocacy Examples: Tactics That Turn Buyers Into Promoters

Customers who love a brand usually want to say so. The brands that benefit most don’t just wait for it to happen. They give those customers a stage, a reason and a simple way to take part. The customer advocacy examples in this guide show how four well-known brands do exactly that. Each one also […]

How to Build a Customer Advocacy Program That Lasts

Launching an advocacy program is easy. Keeping it alive a year later is the hard part. Many programs start with an enthusiastic kickoff and a burst of reviews and referrals. Then they slowly go quiet as advocates run out of things to do. Learning how to build a customer advocacy program that lasts means designing […]

What Information to Seek from Bidders for Your Community Platform RFP

Briefing note · Procurement and marketing · Community software column The list is due Friday. That is the only deadline that matters this week. A community platform RFP that leaves the building without a brief, a lane map, and a first vendor will come back as four different products scored as one. This note is […]

How to Launch an Advocacy Program for Marketing Software Business

Marketing your business through advocacy is a dream come true. An advocacy program is simple but effective; it is the process of leveraging your customers’ word-of-mouth to reach out to new customers. It is the follow up to having happy and satisfied customers and gaining more market share. While referral marketing works well individually and […]

Drive Traffic and Customer Loyalty with Ecommerce Promotions

Customer loyalty is one of the most accessible solutions for every savvy business owner of today; work smarter, not harder, to achieve your goals sooner and build an immense empire in no time.  Research shows that many online store owners still do not know how to implement and manage loyalty promotions.  There are various factors […]

Definitive Reference Guide for a Successful Loyalty Program

Today, most successful businesses have focused their marketing efforts on acquiring new customers to maintain steady growth over time. They miss realizing that existing ones give them cost-effective ways of expanding their business. Acquiring new customers costs much more than making a sale for existing ones. Besides, existing customers are more likely to make purchases […]

How a Brand Advocacy Software makes Your Advocacy Program More Efficient

We know well how a brand advocacy program can boost a brand’s sales figures and develop a positive brand image. There is nothing very complicated about setting up a brand advocacy program. It’s simple but requires a lot of effort on the brands’ end. Automation is the Key Automation has now reduced the efforts brands […]