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Drive Traffic and Customer Loyalty with Ecommerce Promotions

Brett Tadlock

VP of Customer Engagement

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  • Customer loyalty is one of the easiest solutions for every savvy business owners of today; work smarter, not harder, to achieve your goals sooner and build a bigger empire in no time. Research shows that many online store owners still do not know how to implement and manage loyalty promotions. There are various factors like spending money, resources, and still making a profit at the end of the day after implementing any loyalty program. A thorough knowledge of Customer Loyalty program is thus very important for every eCommerce owner to earn extra points in this competitive market.

    Through numerous blog comments, social media chats, and other consultations, we found that most online business owners did not fully evaluate how much money and time they are spending on promotions, or are fully aware of the return on the investments. The main objective of every online store owner is to acquire new customers, engage them, and retain them for life.

    Establishing that, there is much more to leverage when you are successful is acquiring new members and engaging them with attractive promotions to your online store. If this is implemented in a meaningful and smart way, you can convert existing client base into high spending regular customers.

    “Here at NextBee, we’re focused on service,” according to NextBee’s founder and CEO, Ashish Mohole: “And by ‘service’, we mean getting the client the promotion client wants, when client wants it, and how client wants it.” The competition is not only about just engaging and acquiring new customers, but also about retaining them for a lifetime. This can be achieved by driving loyalty on a year-round basis surrounding price and value.

    The main struggle for most online businesses is to generate traffic and at the same time encourage loyalty, which is due to the lack of a strategic formula that works well with their existing client base and also attract new members. All in all it is a game of trial and error, which can be challenging and frustrating for every business owner in the beginning. NextBee can help you strategize your online loyalty programs and promotions to build up your existing client base while maintaining long-term customer loyalty with your clients. Here are some basic steps that can be used to drive traffic and boost customer loyalty for every online store owners’ promotions:

    Step 1: Strategizing an effective promotional plan

    A successful eCommerce customer loyalty promotional campaign needs a well-planned strategy that aims to target each and every potential customer from engaging them initially to the delivery of the product. Figuring out a suitable strategy for your business needs expert advice and help, which you can seek from NextBee’s different customer loyalty solutions. Drive sales, traffic, prepare the front end and back end of your website, word of mouth marketing, and so on with our customized loyalty programs for every online store owner.

    Step 2: Delivering maximum results with the use of segmentation 

    With proper client targeting and segmentation you can boost eCommerce business revenue, and at the same time increase brand awareness and retain your customers for a lifetime. This is also a great way to create word of mouthshutterstock_194885831 marketing and converting your existing client base into your permanent brand advocates. Finding the perfect balance between price point, attractive offers, client segmentation, and great timing will help you in successful promotion of your brand name. Segmenting your audience and targeting the right offers to your specific customers at the right time with email and text message marketing will bring the best results.

    Step 3: Researching issues and troubleshooting solutions

    This is the most important step for every online store owners, and is often forgotten by most of them. Understanding shoppers’ behavior, your profit margin, customer engagement, can help you evaluate your promotional campaigns which will make a huge impact on your business. NextBee’s eCommerce customer loyalty solution will help you to spot issues with your campaigns and figure out the best solutions possible to give a boost to your business and help you get ahead of your competitors. At the end of the day, a successful promotional campaign is a balancing act of timing, audience segmentation and pricing.