Engagement is indeed challenging, but it’s the centerpiece of every business in the current scenario. People believe yielding engagement is a formidable task to conquer. 

Nevertheless, it can be accomplished when you can connect with customers through mobile and apps. Indeed, everyone considers online services more viable and easy to get through apps and similar platforms. It makes it clear consumers can be quickly involved in your business through mobile apps. 

So, why not catch users’ attention through mobile apps and drive more revenue?

It is advisable to create an “on the go” engagement, which will drive ongoing loyalty and boost engagement and sales. Engaged mobile customers can foster a thriving community of loyalty. They can engage customers more often and more conveniently. 

Now, you must be super excited to get Mobile Engagement? Right?

Here are several ways to empower your team, improve customer engagement, boost your company’s sales overall, and create a loyal customer who is likely to become a proud brand ambassador.  

INTEGRATE LOYALTY

Getting new customers is significantly more expensive than retaining the current ones. 

An integrated loyalty program that is driven by mobile app interactions is a great way to ensure you are not missing out on revenue, especially when you consider the fact that most of the consumers engage with programs via mobile devices. 

A fantastic example of this concept being used today is Starbucks. They use their mobile app for ordering, making mobile payments, and driving their stars’ loyalty program.  

ANALYZE AND CREATE BRAND AMBASSADORS 

Unquestionably, analyzing your efforts can help you better connect with the app users and uncover your top potential influencers since loyal and engaged users are great brand ambassadors. 

Try combining their insight with the data from your system. You’ll know valuable information such as reward redemption rates to see who is redeeming and how often, what activities are engaging them, and when they are engaging the most. 

Work with your top engaged users to tweak triggers, activities, and rewards, build robust engagement, greater loyalty, and boost revenue. 

PUSH MESSAGES 

A mobile app has distinct advantages over text messaging. You can quickly reach multiple customers with relevant messaging, which bypasses junk folders and drives app usage.  

Push messaging is not regulated the same way as text message marketing is, so it’s much easier to implement, and because it’s not based on per-user messaging, it’s much more cost-effective. 

But to be completely effective, it needs to provide value, not just “buy this” and “buy now” type of messages. 

LET THEM KNOW THAT YOU CARE

Show customers some extra love that makes them feel special, which separates them from the average customer. 

Use the app to push the best promotions and incentives available through the app. Plan simple things such as “double loyalty point days.” Or else, special deals for birthdays and other types of promotions drive the feeling of being unique. 

ENSURE FLEXIBILITY 

The engagement program and the rewards need to be flexible. For rewards, get feedback, and adapt, so you’re offering rewards that motivate. 

For the program itself, build in regular assessment periods and adjust your program based on the data and feedback. 

Plus, look for ways to tie everything into the customers’ lives to let them know you’re invested in them (holidays, graduations, birthdays, back to school, or the changing seasons, etc.) and not just their money.

OFFER IMMEDIATE GRATIFICATION

It should come as no surprise that people love immediate gratification. As people use your app, keep them motivated by reducing the time it takes to get rewarded for activities they’ve completed (i.e., a sale, generating a referral, sharing kudos, etc.). 

It is where automatic fulfillment is not only easier on your company but creates immediate positive reinforcement for being a customer. Finally, your app must operate efficiently and quickly. It doesn’t have to be perfect, but customers do expect to access the information they want on time.  

CONTENT IS KING

It is required to have current, up-to-date, dynamic, and changing content accessed through your app. The message you are communicating when a customer opens your app is vital. 

When they open it and find only old events and information inconsistent with your other communication channels, they’ll lose faith in you and your brand. 

However, if they see the latest news, events, and promotions, all of which offer value to them, they will feel like you care about them and will continue to use the app regularly.

How NextBee can help brands in mobile engagement?

Engagement through mobile apps makes customers feel a part of the brand. 

It ensures a well-executed engagement program vital to whether you’re a small business or an enterprise-level company. 

Indeed, happy customers are much more likely to become your most excellent ambassadors and stay with your brand longer, which can be the most significant ROI for an engagement program.

NextBee strives to create full engagement programs that build loyalty, generate referrals, and grow your brand’s ambassadors.

• A mobile app engagement program is a great way to drive long-term loyal relationships because brands can command the platform to send push notifications instantly
• Designing rewards and incentives for loyal customers is an easier way to engage them
• Leverage social media channels to create multi-channel touchpoints and promote engagement

To know more about building engagement strategies, connect with us today!