In a recent press release NextBee introduced its remarkable expertise in developing mobile apps for customer engagement programs for small, medium and large businesses, revealing how through a customer-oriented approach and by leveraging the social media potential it creates multi channel touchpoints. The touchpoints create value for businesses by developing interactions with customers, giving businesses multiple opportunities for increasing customer engagement that heightens as the program begins to build stronger, more personal relationships with customers.
The press release has received considerable attention since it got published. The reasons:
- It gives businesses multiple reasons why they should use custom mobile apps
- The press release outlines features of NextBee mobile apps that drive customer engagement effectively
NextBee’s customer engagement programs are based on PACE methodology, which lays down principles for creating a program that is Personal, Adaptive, Controlled and Exciting. The abbreviation is self-explanatory and divulges the secret to engaging your customers as four basic features a marketing program must exhibit. NextBee’s marketing programs do just that, in the best way possible.
What Makes It Important for Business to Use Mobile Apps for Heightening Customer Engagement?
That’s an important question just in case you wonder if mobile apps will do any good to your business. Social media has matured and it continues to thrill people around the world. Complementing it, smartphone sale has surged over the past few years and is expected to only grow. The figures say that more than 225 million US residents use smartphones actively to keep in touch with their friends, family and professional connections on Facebook, LinkedIn, Twitter, Pinterest and others social sites. These are the social giants; there are plenty of others as well. A recent report tells that *US residents spend 37 minutes on social media daily, networking, conversing and buying products. You might ask where that draws a relationship between mobile apps and significantly heightened customer engagement. Well, you will be surprised to know that of the total social media time, *around 60% of it is spent on smartphones, tablets and phablets. The mobility and functionality that smartphones offer have made them a more popular choice for web browsing and surfing than laptops or desktops. Indeed a lot has changed in the recent years.
Engaging your users becomes relatively easy if you offer them interesting information and initiate activities that encourage more user action; for instance, gamifying your program through interesting games which users would love to share with friends and family and include them along. Geo-targeting makes capturing customers’ attention further easy by spotting those in proximity to the store and sending them exciting offers on products. As a result, your program stays exciting all the time.
There’s a lot more one can do with smartphones. Customers engage in diverse activities; they shop, read news and play games besides networking. Now that you know what your customers take special interest in, you can deliver exciting offers, messages and customized notifications directly on to their smartphones through Push Notifications. Your customers won’t even have to visit your website time and again to see what latest you have to offer. Businesses have doubled and even increased their sale manifolds through them. Integrated social widgets let customers spread your words with quickly, with ease. Clearly, this has cut down another barrier in communication.
Not only do NextBee’s mobile apps increase customer engagement by providing 360 degree engagement through sharing on virtually all social networks, but they also let you develop interesting, creative contests that your users can access and participate in from their mobile phones. Imagine being able to track user activity and assign reward points accordingly. That is possible with NextBee’s mobile apps for customer engagement programs. Leaderboards motivate participants to compete with other program users and perform better. NextBee’s detailed insights measure how much your updates and contest link have been shared to give you a better understanding of what works best with your followers. Options to drive incessant traffic to your social profile or website are almost endless with NextBee mobile apps for customer engagement programs.
*Data Source- https://www.businessinsider.in/Social-Media-Engagement-The-Surprising-Facts-About-How-Much-Time-People-Spend-On-The-Major-Social-Networks/articleshow/27488606.cms