Employees are the dominant consolidators of brand content on the social platform. We understand well that the employee shares hold an enhanced reach. A survey says that brand messages tend to get more recognition when employees share it. And, when the brand’s official social media platforms share the same message, it is less likely to engage people.

It is a clear indication that Employee Advocacy needs to be incorporated into your organizational culture. Also, as one of the critical factors in a social advocacy is your access to appropriate content, LinkedIn overweighs the other platforms about linking the employees with the content.

Here we will discuss the three best LinkedIn tools that can make your Employee Advocacy a success:

LinkedIn Learning

Generally, the most imperative component of employee advocacy people usually ignore. You can use any of the accessible tools available and create the most amazing content to share, but if you agree and put in your employees, you won’t ever be able to turn them into your advocates. 

Employee Advocacy arises from mutual reverence, shared ethics and, a sense of becoming an element of the bigger picture. It is the reason that Employee Advocacy is associated with staffing and retention rates.

Cheerful and affianced employees indeed tend to refer to and advise their employer. So, referral recruitment is considered to be reasonable and faster for businesses.

One of the preferred ways to value the employees is by considering their personal development. LinkedIn Learning is one such platform that offers expert-led courses on numerous topics and provides the prospect for a company to make use of constant learning through the LinkedIn platform. 

LinkedIn Company Page 

These pages are the most influential ones and, at the same time, render the companies with a brilliant supplementary method to get in the followers and monitor the brand mentions.  

Besides these, these company pages are quite helpful useful from an employee advocacy point of view. Using a LinkedIn Company Page, brands can build their company image in a professional way even if you are at the initiating phase of your advocacy journey.

You need to fulfill specific requirements before you become eligible for a Company page on LinkedIn. It will include an email address with a unique domain. It will provide you with an instantaneous authority and ensure that your business does not get confused with any other people.  

By asking your staff to include your company page in their profile, you can expect more engagement. Such as likes, shares, and comments and straight away spread out your reach and visibility on LinkedIn. 

LinkedIn Elevate

Elevate is a LinkedIn interface that entirely revolves around employees’ interests. Therefore, it is a paid advocacy stage that helps you curate content, fetches you the recommendations of pertinent and trending subjects. These metrics assist you to keep an eye on their advocacy performance.

Since the LinkedIn platform holds the optimum power, organizations can do wonders with their advocacy program. Elevate brings employees on LinkedIn so that you can include them and make them a part of your advocacy program. 

It subsequently moves to the other employees and the feed updates and InMails to strike a chord and connect with them.

How NextBee’s advocacy solution can help brands?

Advocacy marketing software is a perfect way to reach out to potential employee advocates. It is cost-effective, reliable, and offers many benefits to companies that are selling marketing software. Some of them include:

• Better customer engagement with data across several metrics
• Convert employees to brand advocates with lucrative benefits that brands can create for them
• Brand advocates’ word does the job of a salesperson
• AI-programming learns from interactions between customers and the brand
• Saves money spend on online reputation management
• Results in higher conversion rates

Implementing robust advocacy programs can help you attain higher revenues over time. The platform can be integrated seamlessly with different platforms (CRM, POS, Marketing Automation, etc.) in your technology stack.

Get in touch with NextBee to know more about our turnkey solution.