Social media is never about brands and technology. It is about maintaining relationships and enhancing social visibility on several social platforms. However, many companies fail to understand that sales draw a parallel relationship with the people who promote your brand.
Though some companies have restricted the right to use social media platforms for their workforce, other companies make every possible effort to encourage their employees to stay dynamic on social media.
Numerous reasons point to this shifting trend, and the most important out of these is Employee Advocacy that has emerged out to be a game-changer for several companies.
It has been revealed that nearly 60% of the people rely on the information that comes from a regular employee. This percentage even exceeds that of the information that comes from any company’s CEO. So, it becomes essential to understand how does a brand build-up and fosters dependable relationships?
Things have changed, and the people no longer depend upon the CEOs as they used to previously. The employees have become a dependable source of information now, and the companies are well aware of this fact.
Employees certainly can be a brand’s most excellent ambassadors
Employee Advocacy greatly facilitates the companies to build their brand by authorizing them to chip in exploring and sharing social media content with their networks. Employees have a great network of followers, friends, and connections which can be reached and driven with a click.
Employee Advocacy helps to maintain more in-depth relationships between the company and the customer. Employee advocacy is widely known as the next social media mega-development, and companies are aggressively searching for a solution to help them deal with this.
Generally, the employees have more social media associations as compared to the brand’s accounts. Take into account the number of connections that each of your brand accounts has.
Now consider the number of associates your employees have on social media. The combination of the two can work wonders as far as your brand’s reach is concerned.
Benefits that Employee Advocacy fetches you:
- When you consider your employees as the advocates, make them realize that you value them and encourage them to act as agents on your business’ behalf. Authorize them to share the required information with their networks
- Encourage them to become thought leaders. It will make them advocate for your business on social platforms
- Encourage real-time conversations of your customers with your company. Push your employees to answer their queries and any doubts. It will make the employees feel valued
- Give your employees the freedom to post on social media, which will get you a greater reach for your brand
From this, you might have realized the importance of Employee Advocacy for any company. Give the power to your employees and see the difference it brings to your brand reputation.
The role of NextBee comes into play when brands look to tap social media to promote employee advocacy programs. Contact our marketing specialists to book a free demo today.