5 Key Factors that Determine Brand Loyalty in the Fashion Industry

What is it that makes the top fashion retail outlets popular? A loyal and die-hard fan base. Brand loyalty is one major factor that sets them apart in the fashion industry. Did you know that around 60% of the people indicate that loyal customers are the reasons major brands in the fashion industry thrive? It […]

Integrate a Robust Brand Loyalty Program with Zoho

Nowadays, it is very much evident that businesses adopt various marketing strategies to stay ahead of their competitors. Companies try to instill brand loyalty programs in their whole range of customer base. Organizations do it better through advanced marketing tactics. These programs are most useful when companies see some tints of loyalty from the customers. […]

9 Brilliant Articles to Read on B2B Loyalty Programs

Few visitors who make their first purchase seldom return for another purchase. And this is an alarming fact because you have invested a lot to acquire new customers.  It can be changed only with the help of loyalty programs. There are several benefits of implementing loyalty programs, both financial and non-financial. Ecommerce has opened up […]

Notable and Noteworthy Articles on Loyalty Marketing

Loyalty programs these days are part and parcel of a comprehensive customer relationship management strategy. Loyalty marketing is not just about “rewards,” but it is much beyond that. We have to understand the fundamentals of integrating a successful loyalty program.  Developing creative loyalty programs by keeping in mind the needs and expectations of your consumer base […]

Notable and Noteworthy Articles on Customer Service

Every loyalty program is incomplete without a stellar customer service strategy in place. Without an efficient customer support system, your business will run the risk of incurring huge losses.  There are marked differences in ROI in the companies that implement customer support and those who don’t. Capterra has an extensive blog of varying business-related topics that provide […]

Notable and Noteworthy Articles on Conversion Rate Optimization

To gain a large percentage of visitors to your site, best ideas exist to boost customer lifetime value, or any other desired activity can be achieved through conversion rate optimization strategy.  It is quickly gaining mass popularity as it enables you to increase ROI without spending much on advertisements.  This process includes optimizing your landing […]

Notable and Noteworthy Articles on Customer Engagement

Customer engagement is the most significant part of any business operations nowadays. Customers always stay connected and can get information about any product within seconds, which gives them the ultimate control of their buying experience and behavior. How to build an engagement strategy? It has made industrialists rethink and reinvent tips to build top engagement […]

Definitive Reference Guide for a Successful Loyalty Program

Today, most successful businesses have focused their marketing efforts on acquiring new customers to maintain steady growth over time. They miss realizing that existing ones give them cost-effective ways of expanding their business. Acquiring new customers costs much more than making a sale for existing ones. Besides, existing customers are more likely to make purchases […]

Why Your Customers aren’t Turning into Brand Advocates

In a recent meeting with an old friend, I learned she was caught up in a business imbroglio. As a concerned friend, I had to delve into the matter and see if I could help her out. I realized her company was facing significant issues retaining customers and finding new ones. There wasn’t much I […]