In the business market, we all understand what is the value behind face-to-face interactions. But, with clients and associates being all over the world, the need to have virtual reality as part of the event program has become necessary.
The question is – how to convert conferences, meetings, or new product launch sessions into virtual events?
Once you have successfully managed to create an online event; how do you urge the visitors to gather and engage throughout the event?
Online event hosting is the same as an on-site event, but with some additional challenges. The event coordinators need to host the event in the same way they plan on preparing for an in-person event. It requires some attention and the same goals.
Over 93% of marketing planners are about to invest more of their time and effort into virtual events.
The common thing that drives success for both the events is the need to promote the brand, engaging the participants, and making the event remarkable for all.
2020 has already brought so many changes in our lives. Where the year has significantly given rise and shown the value of having a virtual platform to introduce your brand is effective.
Stats shows over 55% of marketers believe customer retention, relation, and education are the main elements of the virtual event.
Online event promotion is evidently easy for well-established brands. Regardless of their mission behind the event, they do not have to put intense efforts to bring the customers. The real challenge here is – to make them stay engaged.
Reasons behind Hosting Virtual Events
- Cost-effective to produce
- Can accommodate essential people without much hassle
- Connect the world at a single platform
- Constructing highly-focused and engaged conversation
- Creation of massive data and insights for new marketing techniques
- Capability to bring keynote speakers to channelize the brand
- Consummate level of scalability and flexibility
How NextBee’s Exclusive Offers and Points Encourage Users Check-In to Online Events?
The crucial component of virtual events is user experience. Presenting your event story in an inspiring way will help in a huge level of engagement. The event is all about making things easy for normal users. Thus, while briefing your attendees on the agenda behind the event, you need to make it innovative and user-friendly.
However, the real dilemma here is how to gather people to attend the event. Well, it all works the same as in-person, but with a more critical approach. We have hashed some points that show how NextBee’s module can make the online event participation an easy way for you.
Vibrant and stimulating communication is the right path to build a steady phase of success. By using NextBee’s module, you can interact with the potential attendees over different channels.
Planning an event to encourage your audience to sneak-peak into your product/service is a smart way. But, if your attendees aren’t fully aware of your event and what benefit they might have, you won’t be able to have successful event participation.
Incentivize the attendees to participate and become the brand advocates later. This small step will aid in more event check-in and will certainly make the event a remarkable one for the brand.
Creativity can help you to do more than just creating and publicizing an event. Creating a theme-based event can give your event a unique identity, which sparks communication and, at the same time, make them feel stimulated for joining the event. You can also add participation rewards to gather more people.
Themes attract more people than a plain text draft. Thus, using NextBee‘s user-interactive platform for dynamic and visual theme creation will help deliver the message right to the audience and attract them to check-in for an online event.
Moreover, a virtual platform is a sound way to create a theme-based event. Craft a corporate plan in a way that it interacts with all the essentials and incorporate the message behind the event.
A mobile application can help users to participate easily. Moreover, if you add the referral points, you can get more and more users to visit your event. When individuals are provided with a go-to platform to learn and earn, they refer.
So, if you configure a referral program with the application, where customers for each referred visitor gets the point, it will help the customers to refer more and more people, which will make your event a success.
To have a remarkable event, you need to have a robust application, which will be easy for users to access. Moreover, it can also help you to gather all the customer data and insights.
By using polling, you can easily gather feedback from your attendees without causing much of a hassle for them to participate. Create polls based on the event or any particulars from the event you want insights from.
The participants can vote based on their views, which will help you in understanding how well the event was. Moreover, you can also create a poll for event check-in. This will be much easier for the audience to participate in the show and gather insights.
You can add badges based on the total number of polls answered. Dividing your polls into level will make your participants intrigued to participate. You have several ways to gamify the polling techniques by using the NextBee module and attract more participants.
How Increased Traffic Helps In The Success Of The Online Event?
Increased footfall can help you to gain the best of several opportunities. By displaying clear and smart product branding techniques, your participants can gather all the necessary services.
Businesses have strongly pivoted to the virtual event momentum. It helps them to build more engagement through a reliable medium at comprehensive pricing. Virtual channels provide attendees with the necessary information and make sure to keep them engaged throughout.
Bringing people online is a powerful way to thrive in your brand. So, invest in the right assets and tap into endless possibilities of virtual events.