Brand advocate marketing enables you to build trust and reach larger audiences, strengthen your brand’s messaging and identity with authentic endorsements, and influence the buying decisions of more engaged and better-qualified audiences. 

Also, an engaged brand advocate network can deliver a much higher ROI than paid media. High ROI comes from working with advocates who specialize in a specific category of content, like gaming, fashion, tech, fitness, etc., which aligns with your target customer profile. 

It means that brands can gain direct access to a wide-reaching and hyper-targeted audience exposed to a brand with immediate credibility. The trust foundation influences their buying decisions. 

For the past ten years, NextBee has helped companies develop successful brand ambassador and brand advocate engagement programs that engage audiences and provide incentives for advocates to keep the audience engaged. 

Let’s look at some thoughts, ideas, tips, and tricks that can help you create a successful, fun, and exciting advocate marketing program. 

Reactivation and Brand Affinity: Features & Abilities 

Complete Support provided for setting-up and tracking multi-channel and multi-step activities. 

Mass Promote when you easily send regular emails to participants with one-click engagement triggers. 

Engage More with great quizzes, polls, and social sharing widgets that are built into every program. 

Seamless Tracking of in-site engagement, payments, and application interactions. 

Add Approval Steps and create an approval step for any action before issuing points or rewards. 

“Level Up” Incentives Structure so users can unlock access to a variety of reward types as they progress through the program. 

Contests can feature grand prizes awarded over a prolonged period. 

Absolute Activity Reward Control you can award various activities, including commenting, training module completion, social media posts, testimonial creation, group actions, purchasing habits, sales quotas, skills tests, and more. 

Program Hierarchy allows you to create segmented users and restrict access to activities and rewards. 

Automated Synchronization of user activity data with your in-house data store. 

Customer Service Empowerment Control allows you to give customer service agents the ability to override user data, which significantly decreases program friction and increases customer loyalty. 

Promote Specific Activities as we help you develop and deploy auto-triggers to meet program goals. 

Integrate Program User Generated Content with Facebook and Twitter feeds. 

Customer Satisfaction Improvement: Features & Abilities 

Configurable On-Boarding Checklist ensures every new customer is engaged effectively. 

Complete Support for over 20+ inbuilt social activities (polls, quizzes, fan-gating, testimonials, photo story generation, surveys, and much more). 

Social Platform Integration with Facebook, Twitter, LinkedIn, Pinterest, Instagram, and others added. 

Easy Social Publishing Integration with all the leading social publishing tools. 

Geo-Target offers, including location-based offers on mobile devices. 

Promotion of Local & Relevant Offers is an ability that can be granted for sales reps and franchise owners. 

Weekly Auto-Triggered Emails to all promotion participants supporting specific activities. 

Deep Analysis of demographic and engagement patterns available. 

Custom Commissions can be offered for recruiting participants into the program. 

Continual and Personalized Activities based on user demographics and activity history, which foster excitement. 

Create Specialized Rewards for valuable activities, such as referral recruitment. 

Provide Bonus Credits for specific onsite and offsite brand activities. 

Track Every Lead & Sale generates from social activity. 

Social Media Support: Features & Abilities 

Account Manager Tools include the ability to offer personalized offers on a one-on-one basis. 

Integrated Incentives can be tied to each step in the process of advocating for a product or service, or they can be based on completing multiple steps. 

Track ‘At-Risk’ Accounts with a readily available and automatically updated list based on custom criteria you set. 

Auto Communicate via multiple auto-triggered emails based on specific actions and activities of your users. 

Advanced Segmentation of engagement levels based on account managers, account types, and acquisition channels. 

In-App Activity Panel allows you to see all of your program data at a glance easily. 

Built-In Feedback ability for products, as well as specific service agents. 

Give Access as a reward and seek input on new design builds from advocates. 

Track the Longevity of users for the program’s lifetime and offer special discounts and rewards. 

SSO/Single-Sign-On Integration available within your application. 

Advanced Security through SSL based asynchronous tracking with double redundancy and automatic encryption of all sensitive data and regular testing of security protocols. 

Complete Synchronization of all tracked data integrated with your CRM and ESP systems. 

POST Back of Data to give rewards as service credits or coupons. 

Notifications & Auto-Triggered alerts to account managers. 

Account Services Features & Abilities 

Assistance in choosing the most effective incentives and enticing rewards. 

Professional Graphic Design and copywriting assistance. 

Dedicated Support portals for end-users. 

One-on-One Support Meetings to regularly analyze program performance. 

Reward Fulfillment Support for cash, coupons, gift cards, and physical items. 

Brand Advocate Support includes editorial & auditing support for content generated by brand advocates, assistance in identifying & recruiting brand advocates.

It helps develop suggested content & messages for brand advocates to use and facilitate group webinars and direct one-on-one assistance to brand advocates. 

Twitter List to facilitate dialog among advocates. 

Design Guidance for Designing an engaging reward structure and evaluating its effectiveness. 

Analysis Assistance for identifying and re-engaging dormant customers and building promotional campaigns based on advocates’ activity. 

A/B Testing Support to evaluate promotional offers. 

Ongoing Support for all customer queries regarding the customer rewards program. 

Idea & Content Seeding, which creates a persistent activity for long-term promotion. 

Custom Branded Graphics for widgets, autoresponders, and other media. 

Help Identifying Valuable Engagement Patterns can be repeated with customers who share a similar profile. 

Development of Media Kits for program launch and milestone celebrations. 

Social advocate ID & Recruitment via proactive efforts. 

Assistance with Facebook & Twitter targeted ads setup. 

Directed One-on-One Engagement with your most vocal users and brand advocates. 

Automated Notification of abusive comments and negative content. 

Custom Configurations of retention and reactivation offers. 

Conclusion

This quick guide has covered most features that NextBee offers for its Customer Advocate Marketing Strategy and Customer Engagement Platform. Still, it’s just a list of services, and being a company of developers, it’s not all we can do. 

One added feature and ability that may not be conveyed easily with a list like this is that NextBee’s entire team is dedicated to providing the best in customer service and works tirelessly to ensure your company’s success. 

We work with the best practices you need to incorporate for greater engagement and for garnering more substantial ROI.