Whatever criteria you adopt, and no matter how hard you try, it is challenging to turn every customer into a brand advocate. 

Indeed, many customers will make a single-time purchase, and some may be regular but won’t benefit much to your brand. However, some of them certainly have the potential to become brand advocates. 

To get the best brand advocates, you need to identify them and teach the qualities in them. It is essential to preserve brand advocacy that can drive sales for your business. 

A brand advocate is the one who is fond of your products and services and are happy to share them with others. They can be social media influencers or may act as an online advertiser to active people in a similar industry as your brand. 

Building up a strong brand advocacy program can enable your company to spend less on advertising and adopt more effective engagement through user-generated content.

According to a recent study, developing brand advocacy concerns over product features more than customer services, costs, ads, or benefits. It makes clear that it is very crucial to showcase the best features and deliver according to the customer’s expectations. 

Above all, customers don’t just become advocates like that; they first discover and need to feel friendlier with your brand. Indeed, the very first step is to look for the most potent advocates from your variant customers. 

Thankfully, we have robust and effective ways to reach more influential advocates that can help you grow your business. 

Let’s ponder over some excellent ways to identify and develop advocates for your brand. 

Make Customer Service a Priority

When we talk about brand advocacy, we have a picture in mind of altering our business into the customer-centric profit segment. Indeed, it’s essential to have a strong bond between the customer and the brand itself. 

This strong relationship results from understanding customers’ needs, handling complaints efficiently, aiming for better services, and consistently engaging with each other. 

When you want your customers to turn into brand advocates, you need to go above and beyond their expectations. 

Value Them

It is essential to understand what is valuable to your customers and employees. When your engagements with both enhance, you need to align the work results that they found helpful. 

Indeed, it’s an easy task for a customer or an employee to become a brand advocate when you value them and help them to grow. 

Offer a Loyalty Program and Share Progress

Loyalty programs are a tool to attract and keep customers who ultimately drive revenue for your business. Yes, these programs can also yield brand advocates among customers as most of the consumers today prefer a personalized experience. 

This method personalizes the customer experience and implements your referral program, increases faith in your customers, and makes a targeted marketing campaign.

When implemented right, a loyalty program can help reach potential influencers who become brand advocates and increase revenue. 

With NextBee, brands can easily start creating customized loyalty program with its most-liked key features such as:

• A customer engagement tool that predicts the buyer’s next move based on their previous transactions with the brand
• The smart data reporting system that is helpful to predict relevant rewards or discounts to offer
• Dashboard which gives the admin a complete authority to operate as per the requirement
• Mobile app engagement and the ability to capture leads effectively

Know them Better, ask for Reviews and Suggestions

Indeed, it is vital to get into your business’s insights. Your customers can help you to show- the real you. It is essential to take frequent reviews and feedback about your services to be familiar with the customer’s expectations. 

All and all, your customers are the end-users of your products, who would better tell you what you are doing right and what is not. Value their suggestions, ask them what changes can be made, and work accordingly. 

To yield customers as brand advocates, address them by name personally, in an email, or phone and build a bond.

Educate Them well

Factually, none can become a brand advocate if they don’t get it or believe in it, making it necessary to motivate clients and employees to ensure advocacy. 

For that, you need to educate them about the worth of the services of the brand. Always remember building advocates requires a constant follow up.

Offer Employees Ownership For Their Work

Several drivers make customers attract to your brand. Look for drivers and give ownership of the work they create that can achieve better customer acquisition. Specifically, find out the reasons why customers love a particular brand and then try amplifying yours. 

Indeed, advocacy comes from offering a quality product or service. Meanwhile, other benefits provided through customer service and engagement can help your brand to stand out from the crowd. 

Be Transparent, Honest, and Consistent 

Customers seek that brands value them, and the brand needs to make faith in the existing customers. It naturally ensures the long-term sustainability of the buyers. 

As the adage says, “Trust is the primary aspect that takes place between customers and the brand through the best of services for achieving targets.”

Brands with the most loyal advocates are honest, consistent, and able to coordinate well with clients. Be transparent in your work to be referred through customers, and they ultimately become your brand advocates. 

Conclusion

Creating a brand advocacy strategy seems to be a daunting task to achieve from developing and retaining relationships. 

Make your brand unique that let your customers likely to encourage their friends to take part too. Also, reward your advocates for creating an effect that produces more quality leads.

NextBee enables you to deal with customer interaction to get you brand advocates and boost brand revenue and sale. Feel free to connect with us and explore more to develop advocates.