We believe that every business we work with is unique in their needs and their strategies. Working and understanding each client’s situation have allowed us to continually lead the way in creating top of the line engagement platforms for businesses, especially those with a social–media-savvy audience. 

For many decades, we’ve developed a core of passionate team members who have a relentless focus on your program’s organic growth and to “Deliver Top Results for our Customers!” 

So, having said all of that, it brings us to you. What are you creating? Where do you start? 

We need to understand, engaged people drive innovation, create change, and spur growth. NextBee offers an engagement platform fully designed to make brands successful. 

Below, we’re going to discuss all of that, specifically contract options, and show you an under the hood look at our platform and what makes us different. 

What are some contract options NextBee offers to fit your needs? 

You can use that synergy to create a unified platform where each segment affects and influences the other, thus creating an overall engagement sphere. 

Let us examine some of the more common uses of engagement efforts in these three areas. 

Customer engagement programs usually have a single overarching goal to either build loyalty or generate referrals or build brand awareness across multiple platforms.

Employee engagement programs typically focus on one of these goals; increasing employee retention, enhancing training efforts (training more readily accessed, completed, and retained), or generating employee referrals for hiring and lead generation. 

Partner engagement/recognition programs usually want to offer educational tools and programs to empower their partners’ technical and sales teams and then use analytics to track and reward their efforts for training, sales, and referrals. 

You can design a program for each of these that do all of those things. But, a more successful engagement program connects them all and works perfectly. 

What is the reason behind it? 

Engaged employees can help with onboarding, advocate for the program’s adoption, proactively answer team member questions, suggest new ideas, etc. It creates even more engagement and motivation among employees. 

These employees interact on a deeper level with clients and partner network members. They eventually become your most excellent loyalty builders and referral generators.  

In turn, it creates customers who are likely to stay loyal and refer to your brand more, especially if your brand is kept “front of mind” through a customer engagement platform.

The final portion is partner recognition. It’s important because you’re going to have the scenario of customers buying more or being more engaged.  

Hence, a partner needs to ensure they’re promoting the correct offers, using proper messaging, staying up to date on company/product changes, etc. 

As can be seen, each of these programs can quickly push and grow the other if created and managed through a unified platform. One more part of the equation is to consider a unified platform to be successful, and that’s the incentives. 

It allows partners to interact with your brand’s employees and customers on a deeper level. It means not only can they generate more revenue, but they can also help with long-term innovation with their continued growth and interaction. 

Now that we have discussed a bigger picture of what you’re trying to accomplish and its effect on the overall strategies, let’s discuss contracts. 

To know which contract option is best for you, it’s essential to define “the big picture” of your engagement marketing efforts. There are three main categories; customer engagement, employee engagement, and partners/advocates engagement. 

Each one has similar activities, motivators, and incentives to engage users, but each can also affect the other. To verify what activities, incentives, and other components are working and what’s not, accordingly, you can make the correct adjustments. 

Contract Options 

While any contract tends to have the main goal, avoiding misunderstandings and undue liability lay out the company’s terms and conditions. 

We provide three types of contracts to give nearly every business need the most incredible flexibility and options. 

Each of our three contract types layout the price, terms, and conditions for using our services. They are:

Option 1: Standard SaaS Model – Small Setup + Licensing Fee

It is our most commonly used option. Because NextBee is not a “cookie-cutter” solution, the setup and licensing fee can vary depending upon a client’s needs and goals.

All One-Time Setups include: 

A dedicated account manager leads the in-house development team of designers and copywriters. They undertake custom-configuration of a program using NextBee’s API-based platform. With its template-based UI and other engagement, components create an incentive structure and reporting unique to each business’ scenario. 

Monthly Platform License Typically includes: 

Engagement Program Platform License with Practice Management, CRM integrations, Admin Dashboard, and rewards management program. It supports current employees and promotional support through a dedicated account manager.

Option 2: Capital Investment and Per Active User (or Per Location Fee) – 

Occasionally, a client will not know how many users will participate in the program- franchise based programs, media companies, etc. So, a better option is to pay for the initial setup. And, then have the monthly fee based on a per-user charge. 

Option 3: The Pilot/Model Launch and Per Group Customization Fees – 

This option is a bit of a blend of the two previous. A client may have multiple locations where the core program is the same. So, the standard setup and licensing need to launch in smaller phases. It will further allow each group (location) to adopt and customize as per their requirements. 

Conclusion

Companies have unique needs from contract to launch. They need a company that helps close the loop between design, interaction, and results. 

So, it can give them the ability to customize engagement strategies, sustain engagement, and optimize results. Eventually, it will equate to more sales, stronger collaborations, better ROI, higher satisfaction rates, and more. 

NextBee‘s team helps you find the right contract business solution, organize, develop, and implement a complete engagement strategy, and works hand-in-hand with you from start to launch to ongoing success.