Do you think you need to enhance your Partner Engagement Program? It would be best if you grew by creating engagement that stands out and builds channel partner loyalty.
As the premier partner engagement marketing company, we need our workforce to be actively involved, and we also need to boost engagement. One of the recurring challenges for all of them is partner engagement to keep the business running well.
If you will thoroughly engage and cultivate appropriately, partners can be a vital resource for indirect sales and referrals. That is why many companies rely on these relationships.
It is sure that having a strong partner communication and partner engagement strategy and a platform that supports it is vital for ensuring all parties’ success.
Another consideration is that partners and resellers have multiple suppliers, making it even more critical that the relationship stands out, establishes engagement, and builds partner loyalty.
Creating partner engagement means creating a thriving community of employees, partners, contractors, and alumni. All of whom have the trust and relationship to drive brand advocacy and engagement for the organization happily.
Let’s explore some of the best ideas to boost your partner’s engagement.
ENGAGE EVERYWHERE
Draft your partner community in the loop about events or other items such as product or service updates, job postings, and news. Engagement with customers must take place through multiple channels.
One of the ways is to have your partner engagement platform on a custom app where information is sent directly to their Apple & Android devices.
It makes it simple for your community can share content on all social media channels and even become brand ambassadors.
DRIVE SOCIAL ENGAGEMENT
It is better to allow your partner community to easily share your news, events, videos, pictures, or any content across all social channels. It will help to yield massive results if you make it easy to do so.
When you use branded, one-click messaging, you can quickly increase your following across social platforms like Facebook, Twitter, Instagram, and more.
CREATE CUSTOM ACTIVITIES
Make it clear that no partner relationship is exactly like another. You need to segment and tailor different challenges based on each community user type.
Planning customized activities for your employees, alumni, partners, and contractors makes them feel special and appreciated.
REMAIN CONSISTENT
Reduce the time takes between completing the engagement activities you’ve set up. For instance, purchase triggers, generating a referral, sharing kudos, leaving a like or following on social media, etc.
Utilizing automatic fulfillment is not only easier on your company but creates immediate positive reinforcement for your partners, taking the time to interact with your company and boost continued engagement.
UPDATES AND CHECK-IN
Creating early notice and access to upcoming events and gatherings where your community can be rewarded for live check-in at your events encourages attendance and unique interaction with your company, making you stand out from the crowd.
MAKE IT INTERESTING
Include items like dynamic leaderboards that showcase top users and feature grand prizes or other interactive gamification components, like daily trivia, which will not only supercharge engagement but also get your community to know your company inside-and-out.
USE ANALYTICS
Make a note to frequently re-evaluate the program and see what activities and rewards are working best for your partner network.
Moreover, ensure to periodically survey users to check if you are prepared to meet their upcoming wants and needs.
Then combine those answers with the data from your system (reward program redemption rates, what activities are engaging them, when they are engaging, etc.).
Once you have compiled everything, you can tweak triggers and activities; and implement the user-suggested rewards, all of which builds robust engagement through partner loyalty.
KNOWLEDGE IS POWERFUL
Part of the fun can be incorporating user-generated videos, photo galleries, blog posts, and other forms of content for your entire partner community to access anywhere they are.
You can also use the same technology to create engaging training content related to personalized for your different member segments.
Popular training modules include proper compliance, work conduct, product training for partners and contractors, and many others.
MAKE IT EASY TO COMMUNICATE
It should be convenient for partners to communicate with your company, leadership, and perhaps even with each other. Create a program to interact with your partners on various channels, such as email, your website, and even social media.
If your platform has been integrated with a mobile app or has had one created, ensure sending your partners in-app messages, nudges, and text messages outlining new activities, kudos, and rewards.
How does NEXTBEE’s Partner Engagement platform help business owners?
Engaging and appreciating partners is a great way to drive long-term loyal relationships. Executing an exclusive partner engagement program is vital whether you’re a small business or an enterprise-level company.
NextBee offers a fully customizable channel partner engagement platform that builds loyalty, generate referrals, and grow your brand ambassadors.
Partner engagement is a proven strategy that helps both entities to grow successfully. With its key features and functionalities, brands can:
- Track through a record of detailed activities of every partner and drive engagement with inactive partners
- Bonus points for promotions when partners do advocacy and various rewarding options specifically for partners
- Engage your partners through one-to-one virtual training and seminars if they are positioned in other parts of the world
As mentioned above, happily engaging partners are much more likely to become your most excellent ambassadors. And they stay with your company for a longer time, which can generate better ROI.
To see the live features of the solution, book your demo with our marketing experts today.
