Who doesn’t love contests! They have been one of the best ways to develop user-generated content that not only creates buzz around activities but also motivates users to engage frequently. This is why contests and sweepstakes have succeeded in the online world as well.
With ample opportunities to reach out to a larger target audience with ease, contests have emerged as a savior for brands that are looking to crawl out of constraints and generate quick buzz.
It’s no secret that creating good content is both time-consuming and difficult if you are running on limited resources. That doesn’t mean that big brands can churn quality content with the click of a button.
The truth is: Big brands are focused on encouraging customers to drive content. And they do so by generating excitement around the activities they want to drive.
Here is an example: a brand is looking to gain traction on social media with a Photo Contest. By doing so, it wants to engage its users and develop user-generated content that is both interesting and free. Of course, there will be costs of promoting the contest, but that’s a small price for the result it can expect to get.
Why Create Contests
No, not because others are doing it. There are concrete reasons why contests work. CX360 by NextBee is a loyalty program solution that is designed to increase customer lifetime value using a suite of smart tools to develop desirable behavior and track engagement through intelligent analytics. Here’s how we help you grow viral:
- Grow Your User Base: CX360 comes loaded with a suite of features to drive awareness. You can create multiple contests to drive different types of user-generated content. For example, people love photo contests. With NextBee, you can launch one within minutes and let the frenzy begin. Motivate users to participate and upload original photos with rewards that excite them. You can also assign separate reward rules for different activities, so each person gets at least something for uploading a photo. You develop customer loyalty. It’s a win-win for both!
- Gain Valuable Data: With CX360, you can create easy signup steps for users to complete in order to participate in contests or sweepstakes. Users are more likely to jump in and partake when the resistance is low. It takes merely a minute for users to fill in their name, email and phone number, but this can be a goldmine of valuable information for you. Using this data, you can reach out to users frequently with personalized offers and coupons.
- Engage Your Community of Fans: Humans love to compete. CX360 leverages the human tendency to outperform others by introducing friendly competition through dynamic leaderboards. You could create tiers based on user activity and performance, while your users will strive to get promoted and reach the next tier in order to gain access to bigger benefits.
- Jumpstart Activity: Of what use is a dead social media page or profile to a brand! Your users need to engage and interact with you and among themselves in order to drive value. CX360’s simple gamification features boost participation by rewarding customers for exhibiting desirable activity, such as social sharing of posts, photos, rewards and recognition earned, and invites/referrals sent.
NextBee has worked with leading brands to help them gain virality and boost user engagement. Our smart solution CX360 harnesses the power of contests and sweepstakes to help you gain traction.
Schedule a demo if you want to engage your users and grow your online presence.