10 WAYS TO DRIVE MORE REFERRAL SALES
Brett Tadlock VP of Customer Engagement Schedule Free Consultation
  • Do you Wonder How can you Increase Referrals for acquiring New Customers?

    Truly, getting good results can take your time. As technology is changing, brands have found different ways to market and use programs that can help drive revenue. 

    Referral Engagement Software can get you new prospects, find new customers and, delivers great ROI. Companies use referral solutions now seeing most of their competitors and also yield better results.

    It is believed, your consumers are not willing to dig through your websites or multiple emails just for a referral link or click on join and check rewards status. That means you need to make your process as simple as possible. People can only sign up for your referral program if they know of how to do so which means you need to ensure your referral program is visible. Remember that the goal of the program is to spread the word about your brand. If the signup process is time taking, you are not going to get the desired results. We have enlisted a few examples that will not only inspire you but help you with creating an ROI-positive and successful referral program designed around your brand. Check out the best ways to drive more referral sales for your business.

    INVEST THE TIME AND RESOURCES

    One should constantly reevaluate the program and the rewards. It is required to survey users to ensure you are meeting their wants and needs but then combine those answers with the data from your system. Examine things such as your reward program redemption rates to see who is redeeming and when they’re redeeming, look for what activities are engaging them, and pay attention to when they are engaging. Using all of these metrics, you can tweak triggers, modify activities and implement the user suggested rewards. This makes customers feel empowered which builds stronger engagement, stronger company loyalty and boosts referrals.

    IDENTIFY YOUR CUSTOMER’S REQUIREMENTS

    Certainly, a better customer referral program can turn into one of the pillars of your business, but it becomes useless when it is not backed by suitable resources. Planning the program, measuring it on a regular basis and managing it well are the only ways to keep it alive and thriving. The process needs to be well organized and committed to for the long term, this is the reason that nearly every brand we work with prefer automated and efficient strategies for the ease and overall satisfaction.

    MAKE YOUR REFERRAL PROGRAM EASIER TO FIND

    Target to make your customer referral program straight forward and clear from start to finish. Let your users know how their information will be used, how they can monitor everything and what they will be awarded in return for participating. If they are educated enough and know your program and your company, the will Ultimately, the more they use the program, the more data you have from these referrers and the more you can improve your program.

    BEST CUSTOMER SERVICE 

    While customers love to brag on their experiences they may not do so without incentive. Thus, it is better to offer the best customer services. Ask them to tell others about your product, your service, etc. Also, do remember that your best referral generators typically are not your customers, but instead are your employees! Having a system that monitors, engages and rewards both externally and internally almost guarantees success for referral sales, customer/employee retention, and brand awareness!

    FOLLOW A PRECISE AND CRYSTAL APPROACH

    There is no surprise to say, the more you engage users with the program and the more they refer people to you the more you can see what activities and rewards motivate them. But don’t be afraid to ask them either. You can do so via surveys, sweepstakes, competitions and strong customer support service. Ask them what they think and reward them for taking the time to tell you. The feedback, good and bad can be completely invaluable in helping you find places to improve and in general will keep things moving along nicely. And, not only reward them for taking the time to tell you what they think but openly thank them/credit them for their suggestions via kudos or social shout outs.

    MAKE THE PROCESS EASY ASK FOR REFERRALS

    Make sure to offer the best features, services, resources, and whatever else your customers will place some value. Also ensure that you’re using analytics to not just provide equal value to all of your customers, which is important, but make sure you’re providing fantastic value to your strongest customers. It quickly pays off on the loyalty and referral fronts!

    GO BEYOND THE COMPETITION 

    Always opt for quick effective customer service that’s easy for the customer to have their problem solved. Also, actively monitoring social media for complaints or needs allows you to get back to clients faster than your competition and will keep people buying from you and saying great things about you and referring you. Other types of convenience to consider that lead to referrals are normal customer actions that can be automated such as; auto-billing, automatic orders, refills, reminders, rewards for promoting your company. All these things make it easier for customers to enjoy what they’re paying for and they absolutely will tell their friends, family, and co-workers.

    TAKE THE FIRST INITIATIVE

    Offer more than just the actual product and give them something that makes their life easier on a regular basis. This is the main goal for these tips articles. We hope to provide you with information that makes it easier to garner more referrals and generate more brand loyalty because if you can, you’ll have customers who rely on you for more than just your product or service. 

    BECOME IRREPLACEABLE!

    Keep pushing to your program to improve it, nurture and cultivate loyal customers and brand advocates. Try combining your current success with any of the above strategies. You’ll be close to unstoppable by doing so. Planning your business on loyal referring customers and employees means you will have to do more than the average person expects because referrals aren’t free and like anything good, they’re worth working for. Therefore, make an effort to put your customers and employees in the spotlight, offer extreme service, fantastic work environments and essentially, make sure you’re doing something that makes your company hard to replace and impossible to forget.

    BRING OUT THE BEST FOR ULTIMATE SUCCESS

    Indeed, a customer and employee engagement program is a great way to drive more referrals, build loyalty, build sales and grow your brand in the long run. It is essential to consider focusing on retention first and you will find this leads to referral sales growth. Yes, it’s counter-intuitive but it’s a proven strategy. And, it’s easier and more cost-effective to cultivate the relationship with your current customers than just pushing to find new ones. Your loyal customers will then refer you time and time again which will grow your brand organically as they become ambassadors for you.

    FINAL WORDS

    A customer and employee engagement program is a great way to drive more referrals, build loyalty, build sales and grow your brand in the long run. Finally, consider focusing on retention first and you will find this leads to referral sales growth. Yes, it’s counter-intuitive but it’s a proven strategy. And, it’s easier and more cost-effective to cultivate the relationship with your current customers than just pushing to find new ones.

    NextBee creates full engagement programs that create loyalty, generate referrals and grow your brand’s ambassadors. Would you like to see real-world examples of companies using what I’ve discussed to increase their sales? Connect with us today!

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