In the “Age of Customers,” more and more people are becoming severely dependent on their mobile devices as their primary selection device. Corporations doing business with their consumers are getting a competitive advantage by implementing mobile applications in their business model.
Thus, it has become crucial for officers to design mobile strategies for their business. This strategy should include cloud-based features that will enable us to extend mobile storage capacities, handle customer identities, and also help connect with third-party services through API gateways, and so on.
Kurt Marko, the analyst at MarkoInsights, commented on the importance of mobile applications and the advantages that it has to offer. Read on to learn more about the several benefits mobile can offer for businesses and understand Marko’s comment, “go mobile or get left behind.”
This generation is highly dependent on smartphones, and businesses must offer their customers mobile services.
It means that mobile services should cover both internal and as well as external customer activities. Research has shown that mobility is helping in delivering much more for businesses with formal firm mobile strategies. Companies with less defined mobile plans have generated only 30% revenue than 75% new revenue generated by firms with a reliable mobile system.
A well designed, cohesive approach can change the business game for any company. But an incoherent plan might do the exact opposite and be disadvantageous for the company.
What research says about mobile apps?
Research has shown that advanced mobile enterprises have reported an 84% increase in productivity through mobile apps. And, 75% said on new revenue channels over the last year, and 79% have measured ROI versus 58% of overall respondents.
Other measurable advantages have been noted over the last year as 53% were able to increase their client base by enhancing customer services. Around 50% have been able to amplify their products with the potential offered by mobiles, and so on. (Research findings credited to Unisys)
Companies have found that an average user spends more time on mobile apps rather than the mobile web. Thus, mobile apps have the potential to increase engagement and also enhance productivity.
Research has shown that people find engaging with native apps more rewarding than surfing through the mobile web. Mobilizing your business processes helps in increasing the productivity of your employees and more revenue from your consumers.
And, there are plenty of reasons for that. Apps provide a more user-friendly interface, location awareness, using sensors and cameras, and also offline access.
These are some of the primary reasons why most consumers are shifting towards mobile applications based businesses. And interestingly, the number keeps rising with every passing year.
Being available on mobile devices is a level of benchmark for consumers that might lead you to lose your customers. Mobile also helps in outbound marketing, specific ad targeting, providing a fuller, and better customer experience.
Then comes the integration of various social media platforms and social media sharing, which helps extend your brand name among consumers.
Mobile, as we can understand now, provides a definitive competitive advantage, notwithstanding the target. The use of comprehensive application analytics is most of the knowledgeable thing that mobile developers implement into their apps.
It provides valuable customer data to design new products, new features in the app, and act on customer feedback. It will help you in mining all the information that wouldn’t have been available to you through any other medium.
How NextBee helps?
NextBee’s mobile apps increase customer engagement by providing 360-degree engagement through virtual sharing on all social networks. They also let you develop engaging, creative contests that your users can access and participate in from their mobile devices.
Imagine being able to track user activity and assign reward points accordingly. That is possible with NextBee’s mobile apps for customer engagement programs.
