MarkLogic is a brand to recognize when it comes to operational and transactional services at a lower cost. Not only is their services top-notch, but they also have a dedicated blog platform with various informative articles.
This blog requires a special mention because they cover many topics that you may find very useful. Retailers and marketers can opt for different strategies and approaches to market their products and services, but I will share a few tried and tested formulas with you.
Today we will be focusing on retail marketing blogs, as I found them incredibly informative and an easy go through.
The first article is about driving e-commerce sales and why most of us miss out on this opportunity. This article addresses all the challenges faced by retailers to fulfill the requirements of their digital customers.
All about Retail Marketing
There is a considerable scope of profit in this area. Retailers need to explore ways to act as a guide for all of them who want to progress in this direction.
The next article that stands out is the one that talks about making changes in the current loyalty program. It is an ideal way to stand out from your competitors. It discusses points of what to incorporate and what to change in your existing loyalty program. Such programs give a boost to drive better ROI.
You also get a brief idea about the benefits of an effective loyalty program and statistical data of how a loyalty program changes a business’s entire game.
This article guides you in building a better loyalty program, which drives customer engagement and generates business as you have never known before. You will find keys to creating a successful loyalty program, leveraging data to push your business model, etc.
It’s a comprehensive article that will help you with smart ways of increasing B2B conversions. Examples from everyday corporate retail businesses also make it easy for you to understand the effects and envision it for implementing in your business model.
This last one that I will mention is a bit different, but extremely informative nonetheless. The technical gap that is still there between the retail businesses and individual consumer satisfaction is still huge.
To bridge this gap, implementing the right tools can amp up your business game, which this article offers. The incredible attention to detail throughout this article is something that makes this unique and a must-read.
From giving reasons to why most loyalty program structure fails, to what works, with proven results and statistical data makes the rest of the work for you a cakewalk.