MDF vs. Co-op Funds: How Each Works in Channel Marketing
Brands that sell through partners often help pay for those partners’ marketing. The two most common ways to do it are market development funds and co-op funds. They sound similar, and many teams use the terms loosely, but they work differently. This guide explains MDF vs. co-op in plain terms: how each type of fund […]
Sep 29, 2026
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