Should My Business Have a Loyalty Program?
Businesses around the world operate within a flexible and fragile environment, which offer both opportunities and threat. Therefore, most business owners are not sure how to market their brand or products across a diversified audience. Similarly, many wonder if a loyalty program can help them establish their brand among their targeted customers. A quality online loyalty […]
Science behind Loyalty Program – A Look Back at the Week
The loyalty program is a trusted solution for most business-to-business organizations regarding B2B loyalty activities and customer retention practices. Given that it has a significant positive impact on your marketing strategy, many businesses are adopting it sooner or later. The mindset of B2B loyalty program users is altogether different from users of customer campaigns. Therefore, you must […]
Loyalty Program Best Practices
“Surprise and delight” is the newest approach in loyalty marketing that has proved very profitable. Loyalty program management is a process that requires detailed planning from beginning to implementation and further with maintenance. In the context of a loyalty platform, care becomes crucial as changes in the market environment are very frequent, and accordingly, you […]
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