CX360 Opens Opportunities to Boost Sales and Customer Loyalty with Personalized Offers
Not every customer is the same. The sooner you realize this, the better you will be able to develop customer loyalty. The secret sauce for reducing churn and increasing customer lifetime value is pretty simple: Flexibility and Personalization. Personalization is an immensely powerful tool used by marketers to increase email open rates and boost sales. […]
How RFM Analysis can Boost e-Commerce Sales
RFM Analysis allows marketers to segment customers and target them more effectively with personalized offers and coupons. It’s a great way to accelerate sales and develop customer loyalty. Segmentation and Targeting The typical workflow for RFM analysis is divided into different categories: collection of transaction data, this includes unique customer id, transaction amount, and […]
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