Tag : customer advocacy program

Word-of-Mouth Marketing Strategies You Can Actually Plan For

Word of mouth is often treated like weather: welcome when it arrives, impossible to schedule. That view leaves a lot on the table. People talk about brands for predictable reasons, and most of those reasons can be designed into a customer’s experience. This guide explains what actually gets customers talking and covers word-of-mouth marketing strategies […]

User-Generated Content Campaigns: Ideas and Examples

A good user generated content campaign does two jobs at once. It gives your customers a reason to create and share. It also gives your brand a steady supply of authentic photos, videos and stories that no studio shoot can match. Done well, it also turns happy customers into visible advocates. Most campaigns, however, fade […]

Referral Program Examples From Brands That Got the Incentive Right

Every referral program asks customers to do something generous: put their name behind your brand. What makes them say yes is rarely the size of the reward. It’s whether the reward feels right for the product, the customer, and the moment. The referral program examples below come from well-known consumer brands whose programs are publicly […]