MDF, Co-Op & Rebates: How to Automate Fund Management
Introduction Market Development Funds (MDF), Co-Op Advertising budgets, and rebates are among the most powerful levers in channel marketing—yet they’re also the most mismanaged. Slow approvals, spreadsheet tracking, unclear rules, and delayed reimbursements often turn these programs into administrative burdens instead of growth drivers. In 2025, leading organizations no longer manage MDF and rebates manually. […]
Feb 2, 2026
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