Did you ever think why B2B referrals are different from the B2C ones? Certainly, when it comes to the B2B market, companies like to make the referral journey more benefit-driven, smoother, personalized, and business friendlier.

In B2B referral marketing programs, winning customers’ confidence and trust is not less than winning some kind of competition or race. The reason is, in B2B referral marketing, the customer plays two roles – he is the ‘king’ and the ‘owner’ of an organization.

It‘s not a regular buyer who has randomly landed at the brand’s store. The dealings in the B2B sphere needs to be handled tactfully and should not be inscrutable. At the end of the day, business owners and entrepreneurs seek good returns on referrals they are bringing for their business growth.

Pleasing them with the regular bonus, a gift hamper, or a coupon hardly works here. So, the rewards have to be planned and implemented very wisely for the B2B segment. Marketers are expected to find out a win-win situation that could add value in the business dealings.

To help brands design attractive deals and rewarding system for their most esteemed patrons, NextBee makes it easy for them by offering a platform to design attractive rewards and incentives for business owners who are bringing the referrals for you. The platform is an incredible solution in itself that has all the latest methodologies to let the business come-in.

Give your business dealings a new outlook with NextBee’s business-driven referral program software through which companies can engage the business customers with special deals and offers. Companies can get the leverage of integrating the software with the Magento rewards solution.

Without an iota of doubt, B2B referral programs make the relationship stronger between two business parties. If you reward them for bringing more business for you, they will certainly bring more referrals or say, more business patrons.

Provide your business partners never-seen deals in the form of rewards, incentives, offers, and so on. Once they got to have good relations with your brand, they will naturally spread the good word about your brand to other business owners.

Getting referrals through NextBee’s referral software is not a challenge because the features of the solution bring a lot of benefits associated with it. To yield more profits, integrate the solution with the Magento referral app.

To know more about the software and integration process with Magento, discuss your business requirements with marketing specialists of NextBee team. Feel free to reach out to us and we are here to help you.