In this highly hypothetical world, companies face challenges in all aspects of hiring experienced talent or to make the customers stay for a longer time. Similarly, every business owner looks for reasonable ways to engage the employees especially when it comes to the sales team of a retail company.   

Salespeople play a very crucial role in the success of the company. Relationship building with the customer, gain customer’s confidence, turn them into conversions by selling the products and services, keeping them engaged through different programs to make them buy over and again are some of the responsibilities taken over by the salespeople. 

Why is it imperative to keep salespeople motivated and engaged with incentives? 

Businesses look for fruitful yet feasible ways to earn more revenue without investing hefty amounts. And, one of the smart and workable methods is to give away multiple offerings like deals, discounts, cash prizes, non-monetary accolades and a lot more to motivate the salespeople across the industries particularly in the retail business. 

As the sales team plays such an important role in building the business reputation and relationships with the clients and customers, the incentive programs for them should also be creative and highly engageable. It makes them feel worthy of doing more than expected and is an ideal way to boost their performance.  

A good incentive program improves the overall productivity of the retail sales staff and makes them work together as a team towards a common goal. With the help of incentives, the salesperson stays highly motivated, encouraged to bring more sales and gets rewarded for their extremely excellent performance. That’s how the incentive program works to be exact! 

The salesperson usually has to sell more products and services, to increase engagement with customers in an authentic way. Retail salespeople also act as brand ambassadors of the company and motivating such employees is one of the most challenging tasks for some business owners. That’s why a well-designed incentive program is very important for business owners and entrepreneurs. 

However, there are several incentive ideas that retail companies can do to bring engagement and that could be proven effective for sales employees. 

1.Announcing best performer during the month

One of the best incentive ideas is to announce the best performer during the month and not particularly at the end of the month. 

For example, if someone achieves the set target around the 15th or 20th day of the month – applaud them with cash prizes that they deserve. It will make them feel recognized for their efforts, inputs, and have them pushed to achieve bigger targets until the end of the month. 

2. Let winner chooses prize within budget

Organizing prizes for the retail salesperson can be challenging sometimes and often the most impenetrable part to decide because incentives should be decided in a way that makes everyone feel motivated. 

And to make this process works smoothly, another good way is to let the best performer decide the prize, on that condition that he or she has the choice to choose within the company’s provided budget. 

3. Become manager for a day

Well, who doesn’t like to be the boss and lead the team? 

To boost the self-confidence of the best performer of the month, let them lead the sales team and work according to his/ her way for a day or two. 

Let them have a chance to run the sales strategy and meanwhile, you can also get an idea of their capability as what best they can do apart from just meeting deadlines and achieving targets.  

4. A daily sale conversion prize

Companies usually announce the performer of the month, quarter, year and so on. But, how about announcing the performer of the day? Surely sounds bizarre but yet feasible. 

Salespeople usually call hundreds of people in a day or meet many customers for conversions. Conversions do not happen daily that too in great numbers.

So, whenever a retail salesperson cracks a deal, just give them some small prizes that can boost their confidence to perform better than the previous day.  

5. Unleash sales madness at the end of the month

Announcing such type of best performers needs a bit of strategic planning and evaluation. The manager needs to work closely with each sales team member to monitor the daily sales and evaluate who has done the maximum number of sales throughout the month.  

Count the daily sales number per person for the day, week, mid-month, and eventually for the whole month. And then, announce on a daily performance basis and give them credits as you wish to for the maximum number of sales made day-wise. 

Wrap Up

Incentive programs have the potential to motivate the retail employees especially the sales team. To keep retail salespeople engaged and highly motivated with incentives during the entire tenure,  NextBee offers a robust yet customizable software platform where brands can design and create an incentive program to allure their employees according to the employee segment type. 

To know more about the incentive program software solution, discuss your business requirements with our product specialists.