Use Business Logic Decision Trees to Group Users
Rohit Singh VP of Customer Engagement Schedule Free Consultation
  • Decision making requires experience and great expertise. The entire success of a business depends on the effectiveness of decisions made. These can be in relation to hiring, engagement, pricing, and just about any other critical area. Data Science, Data Analytics, Business Analytics, Big Data, Machine Learning, Data Mining, Visualization, Business Intelligence, and Artificial Intelligence, in general, have paved the way for better decision making. 

    One of the tools used by businesses to group users and reinforce learning for optimization is decision trees. Decision trees are an extremely popular and effective prediction technique. The reason behind their popularity is the fact that the final model can be easily understood by not just the domain experts, but also the practitioners. Decision trees offer a final decision to be reached. It explains why the prediction has been made and why it is the best option for the business. 

    Moreover, the foundation is also provided by decision trees to utilize more advanced techniques such as gradient boosting, random forests, and bagging. Machine learning has made it possible to group users and reinforce learning for maximum optimization. For instance, Python allows businesses to implement a classification tree algorithm for the calculation and evaluation of individual points from the data. It also enables these points to be arranged in the structure of the decision and ensures that the classification of the tree algorithm is done properly.  Decision trees are quite similar to logistic and linear regression. 

    How Do Decision Trees Work?

    Since decision trees are a kind of supervised learning algorithm that has a defined target variable, they are used for the classification of problems. Decision trees work for both continuous and categorical output and input variables. Using this method, the sample or population is split into more than one homogenous set based on the differentiator or the most significant input variables. Decision trees help separate and identify variables to create the best and most homogenous set. 

    The most important variable is identified in decision trees and its value is determined to find the best set of population. Algorithms are used to split and identify the variable. 

    Types of Decision Trees

    Normally, there are two types of decision trees. These are continuous variable decision trees and categorical variable decision trees. A continuous variable decision tree is one that has a continuous target variable. On the other hand, a categorical variable decision tree is one that has a categorical variable. 

    For instance, if there is a problem to predict if the customer would renew his membership for an internet service such as Netflix, the outcomes of customer behavior can be determined. Although the business might not have income details of all customers, it is still possible to predict the customer’s income and the likelihood of renewing the service by using the information provided by the customer such as his or her occupation. Thus, it is possible to predict continuous variable values. 

    Algorithm of Decision Trees

    Tree representation is used by the tree algorithm to solve each problem. Every internal node represents an attribute and the leaf node represents the class label. To make use of the algorithm, the following steps are required.

    • The first step requires the best attribute to be placed in the dataset as the tree’s root.
    • Subsets are made by splitting the training. Each subset would be made by containing data of each attribute that has the same value.
    • The above steps should be repeated until the leaf nodes have been found for all of the tree’s branches.

    In order to predict a class label, one has to start from the tree’s root. The values of each root’s attributes are compared with the attribute of each record. Through comparison, one has to follow the branch with the highest value until they reach the corresponding nodes.

    The attribute values are continuously compared with the other internal nodes until there is a leaf node that predicts the class value. The target value or class can be predicted using the modeled decision tree. 

    Importance of NextBee

    If you want to leverage decision trees to group users and reinforce learning to optimization, then you need the expertise of NextBee. With over 10 years of experience in providing services related to data science and other methods, NextBee has the experience needed for offering you the best solution. In the world of today, it is crucial to use the services of a company that is at the forefront of Big Data.

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