To gain the loyalty of your customers, your effort is highly needed. These people that you call your customers also receive countless promotional ads daily tempting them to check out what these products have to offer. This simply means for you to keep your customers; you need to learn how to be appreciative by letting them know how much appreciate their urge of being able to resist the hypes they come across every day and stay loyal to you.

This just can’t be achieved by going directly to your customers to appreciate them. You need to capitalize on what data science has to offer for this to work out.

Need for Business Intelligence or Data Science

To keep the loyalty of your customers, your business has to also be at the front line of promotional ads. Being there isn’t just the big deal. The big deal here is being able to deliver timely promotions that will fit into their buying habits and also their lifestyle. For you to achieve any of this, you need to know how to apply the principles of data science or help analyze your data. With this, you will be able to know the buying habits and lifestyles of your customers. 

For you to collect all these data, you need to take a look at some relevant areas. These include knowing the exact time of the day that your customer uses more promotional products. Is it right after the announcement of new sales is made? Or during the cold months in winter.  

According to the former content marketer at Shopify, Humayun Khan who happens to be someone who highly believes in the use of data science to improve timely promotions, he made the business world to realize the fact that timely promotions are exactly what businesses need to have a good grasp on customers. 

With data science, you will be able to analyze your data to come about a result which you will use in designing the best kind of product promotion that will help you to achieve the desired result. A good example of the kind of product promotion that you can make use of is segmenting your customers based on the discount you wish to offer.  

For instance, Starbucks was able to leverage the use of data science by segmenting its customers and offering Gold members the chance to make double stars. This was used to surprise their loyal customers every month. Hence, they were able to win the loyalty of their customers.

We at NextBee have been helping businesses to create the right promotions at the right time. We have an experienced set of skilled professionals with us who not just are knowledgeable about Customer engagement programs but have thorough knowledge about Data science as well. We will help you use your data to see what kind of promotions have worked in the past with your customers. We will also help you predict what will work this time around and what kind of results you could expect from it. 

Lets set out a time to talk and we can explore this further.