A proficient partner engagement program can help build a long-lasting, profitable relationship between a company and all its partners.
The perfect channel partner engagement plan outlines the strategies and tactics a company will use to build strong and productive relationships with its partners. The plan should be designed to help both the company and its partners achieve mutual goals and objectives.
The broker, dealers, and retailers should help each one and grab opportunities to increase their product or service availability. In response, brands should offer channel partner incentive solutions that increase loyalty.
Objectives of Partner Engagement Platform
The objectives of a partner engagement program may vary depending on your business goals and the nature of its partnerships but here are some common objectives of a robust partner engagement program:
1. Building trust and rapport:
The partner engagement strategy should aim to build a strong and lasting relationship with partners based on trust, mutual respect, and open communication. This will help your company engage with the partners and get to know them better.
2. Increasing revenue:
A great partner engagement plan is the difference between engaged partners VS. satisfied partners. Satisfied and successful partners maintain high loyalty levels to a company since they feel invested in the company and can help drive revenue growth by leveraging partners’ expertise, networks, and customer bases.
3. Partner recognition and rewards:
A partner engagement rewards program give users for completing certain activities, usually ones tied to KPI’s. The partners often receive points toward valuable rewards. Also, acknowledge and give recognition for their efforts to achieve personalized goals. Since points and benefits build up over time, the partner has an incentive to remain active in the program.
3. Expanding market reach:
Partner engagement can help to expand the company’s market reach by tapping into the partner’s customer base and networks. This can help to reach new customers and increase brand awareness.
4. Improving product quality:
Engaging with partners can help to improve the quality of the company’s products or services by incorporating feedback and insights from partners into the product development process.
5. Enhancing customer satisfaction:
Partners can play a critical role in delivering a positive customer experience. A partner engagement plan can help to ensure that partners are well-trained and equipped to deliver high-quality service, leading to increased customer satisfaction and retention.
NextBee’s Partner Engagement Platform: Overview, Features, and Tools
Symbio by Nextbee is a complete partner enablement program and is built with a single-minded focus – provide an easy to use, quick to launch, turn-key solution that taps into our years of partner engagement expertise.
Symbio provides what you need to ensure an increase in overall partner engagement for better referrals and stronger advocacy. With its great flexibility and features, you’ll see a large savings in costs and an increase in partner satisfaction & retention.
Some of the advantages of our platform includes:
- Faster Partner Onboarding
- Multi-Tiered Commissions
- Better Promotions Roll Out
- Data Insights & Personalized Partner Journeys
- Personalized Partner Marketing
- Ready to Use Integrations
- Incentives and Gamification
The feature-rich platform also comes with numerous tools to help drive loyalty, referrals, and advocacy.
Partner Engagement Tools
Strive your best to engage users with partner engagement solutions that increase repeat uses, rewards partners for meeting KPI’s, and much more.
Tools Include:
- Sales Performance Leaderboards
- Feedback & Suggestions
- Idea Lab
- Goal Setting (daily, weekly, monthly) Surveys
- Group Event and Conference Check-ins
- Event Décor Selfie Photos (trade show booths, etc.)
- Tracked KPI’s based on Partner Roles
Buzz Building Tools
Try to Build Buzz and Expand Your Reach through useful word-of-mouth channeled by your users’ social reach. Also, lasting connections with your community members with in-person interactions and effective group dynamics.
Tools Include:
- News & Updates
- Peer to Peer Recognition
- Manager Recognition
- Facebook Posts
- Video Testimonials
- Facebook Like
- Instagram Follow
- Twitter Post
- Twitter Follow
- Email Invites
- LinkedIn Post
- Social Share SMS
Robust Tracking Technology
Take a record of detailed tracking of every partner engagement activity, no matter where the activity occurs – offline, online, and even through phone activities.
Tracking Options Include:
- Order Tracking from Shopping Cart
- Subscription Payment Tracking from Paypal
- Bonus Points For Specific Products
- Points for Post on Facebook
- Points for Post on Twitter
- Twitter Hashtag Tracking
- Daily Limits on Points Promotions
- Partner Account Tracking
- Tracking of Comments and Reviews
Limitless Reward Fulfillment Options
Rewards usually fall into two categories; Cash-In/Value Rewards & Appreciation/Status Rewards. However, NextBee offers the utmost flexibility in reward choices.
Through partnerships with many fulfillment channels, we can offer near endless options. NextBee manages the entire fulfillment process in all cases, so there will be no fulfillment effort required from clients.
Options Include:
- Third-Party eGift Cards
- Amazon On-Demand Gift Card
- In-house/In-Store Coupon Codes (where applicable)
- PayPal Cash Reward
- Daily/Weekly/Monthly Lucky Winner
Training & Continued Engagement Tools
When we talk about classroom events and face-to-face sessions, they have their place, but they have little impact independently.
Practical training needs to be reinforced regularly and training combined with engaging activities is the best way to ensure training is more effective.
Tools Include:
- Training Modules (w/Learning Management Systems)
- Quizzes & Trivia for Product/Brand Knowledge
- Onboarding Challenges
- Process & Safety Certifications
- eSign for Process and Training Completion (w/Docusign)
- Community Voting Partner Forums (w/ WordPress)
- Kudos to Partner
- Peers Nomination of Partner Peers Polling
Conclusion
This article tried to explain the features and tools that NextBee offers for its Partner Enablement and Incentive Platform, but it just scratches the surface of what our company of developers can do.
NextBee offers best-in-class customer service and works dedicatedly to ensure your company’s success. We strive to offer the best practices you need to incorporate to drive greater engagement and garner a more substantial ROI.
To know more about NextBee’s solution, contact us for a demo.
