Analytics are vital for any engagement platform to succeed. Without this, the chances are high that you might waste effort, time, and money. 

There are several ways to use segmentation and data analytics, and it can be not very clear, which is part of why we have a dedicated account manager to work with every account.  

Once you determine, via tagging and segmentation, what people are doing, what’s working, what’s not working, you can then do things like offering upsells. 

Some ideas include creating offers within the purchase flow that keep them engaged and motivated to earn more points or access premium offerings.   

You could also offer bonus points for bundled packages or have post-purchase overlays and scheduled email alerts. With additional incentives, you can push repeat purchases or move someone towards a more premium product. 

In today’s post GDPR world, with all of this data integration, ensure your solution includes no sharing or third-party use of your data. It is clear, having actionable insights derived from robust systems and analytics gives you a chance to thoroughly engage users. 

Data Analytics and NextBee’s Solution

We at NextBee, use federated data to offer Single Sign-On across your website, mobile application, and rewards portal and provide seamless CRM and ESP integration for a unified and compliant view of customer data and communication preferences. And, should we ever part ways, we purge all data. 

We ensure that each client understands the basics of tagging, segmentation, why/how we use federated data, and how to use all of that to upsell end-users more and drive more revenue. 

Tagging and segmentation, i.e., the ability to tag and segment members in multiple ways, based on different combinations of metrics (visits, offer views, email opens, sharing of offers, activity participation, purchases, etc.) 

It allows you to create tiers and unique rewards for customers based on their specific value (monetary or influence ability, for example). 

What NextBee do?

Often engagement, whether customer or employee, happens in a generic way. Some companies have good intentions and work to create a program to grab customers’ attention. We create plans and define them according to the brand’s preferences.   

Thus, leaving out the essential part of the equation, the customer. However, the most effective way to connect with your customers involves cultivating a good relationship with the customer. 

NextBee uses best practices, proven tips, and award-winning procedures to generate top-level engagement for nearly every vertical. We look to answer three questions when working with a company.

CONCLUSION

Creating an engagement program for customers or employees is a great way to drive more revenue. It also helps to build loyalty, generate referrals, and grow your brand’s exposure in the long run. 

Finally, consider implementing a total engagement program that builds loyalty while focusing on rewards. You will find this leads to overall sales growth. 

It’s a proven strategy that cultivates your current customers’ relationships. Also,  is more cost-effective and more manageable than just pushing to find new ones.  

Your loyal customers will refer you and keep buying from you. It will create excellent ROI while growing your brand organically. 

NextBee has been helping companies create full engagement programs that build loyalty, generate referrals, and brand ambassadors. 

Would you like to see real-time examples of companies using what we’ve discussed to increase their revenue?

Connect with us today to book your place or a free demo of the solution.