When customers get into engagement and feel appreciation, they will get you more leads. If customers are happy, they will surely tell others about their experiences. 

They might also create user-generated content such as social posts, reviews, videos, etc. All of these can, in turn, make your marketing more relevant, more noteworthy, and more relatable to other potential customers. Also, it will help to create a relationship that they remember even long after their last visit. 

Why is customer engagement so meaningful? A structured engagement platform is necessary for each running business to spark users to generate content, which will power your marketing strategy. 

There is a need to explore real-world examples of engagement platforms that create user-generated content in the right way. 

This quick guide will teach you ways to build customer engagement strategies to yield more revenue. So, let’s get started. 

• Offer Smartly: How and What?

A Smart Offer gives an apt insight into a product that compliments what’s being currently purchased by a consumer. Initially, decide on some logical, smart offers and what you think will work or may not. 

Find out what your client wants as a reward for service. Make sure you’re on the path to success. Consider three main features when you’re looking to set up any Smart Offering Engagement system.

Contextual & Targeted – The tracking of purchases, visits, and in-page activities should be made seamless. An engagement program that can offer suggestions is a valuable service. It helps remind the consumer of the additionals they need but may have overlooked. 

These offerings or promotions can occur through overlays, iframes, and landing pages, all of which can be analyzed for engagement to ensure working and what’s not. 

Having this data allows us to have opportunities and provide a more valuable experience for the end-user, one they are likely to tell others.

Promotions & Challenges – Delivering contextual and targeted offers, promotions, and challenges are to be done along as many engagement avenues as possible.

It ought to have a mobile-optimized platform, easy to use widgets, and interactive dashboards. One can also use configurable challenges such as slideshow/video viewings, app downloads, etc., for bonus points to boost certain areas to have the most engagement and return.

Auto Responders – Autoresponders help perform the testing by segmenting and engaging users at various customer lifecycle points. It consists of Active Advocates, Elite/High Spending Users, At-Risk User, etc.

Examples of auto-responder engagements would be to send auto-reminders, point/rewards statements, and tracking viral email and SMS campaigns using trackable content created by the platform.

• Gamification: Create activities that engage

Gamification is the application of typical game playing elements, typically as an online marketing technique to encourage engagement with a product or service. 

But, what do you need to do to make sure gamification works? What type of rewards, features, and activities do you need to ensure your gamification platform has?

The first thing you need to do is to pick rewards that excite users. Once you have a core set of incentives chosen, you want to structure them in ways that also build excitement. 

Here are the three best practices that NEXTBEE aims to build in the Engagement Solution.

Tiered Rewards – When it comes to Gamification, we’ve found that people love striving for the next level. Tiered rewards keep them engaged and motivate them to keep pushing to reach the next summit. 

Segmentation – Having the ability to segment is a fantastic way to engage people in different demographics and scenarios. For example, you could separate corporate rewards from personal rewards, which means people could meet different tiers and discounts at other times. 

Options – While we recommend starting with little rewards vs. “everything,” it is good to have options. 

For example, in our system, we can set up and offer limitless reward options (everything from in-store/service credits to coupons to cash to donations to gift cards). 

And we never upsell you on something because we believe in building a relationship vs. making your brand more profitable. 

• Social Spheres: Tapping Into the Social Sphere & Driving Engagement 

Successful marketing relies on creating a customer experience across all social platforms. There is a need to leverage social media engagement as a means of reaching new customers. 

People spend hours every day on their phones and on social media, which makes it easier to grab their attention, don’t let them engage with someone else’s brand or business instead of yours. 

There are three criteria to make your engagement efforts inherently social. 

Social Recognition– Posting on social media is a great way to offer special discounts to friends and family. You can also use social media recognition to drive “race to the top” contests that quickly expand the users’ sphere of influence through social sharing. 

Social Sharing– It constitutes importing contacts from emails and providing customized messages that are easy to share. Customers can share these messages through top social sites, e.g., Facebook, Twitter, LinkedIn, Pinterest, etc. One can also integrate on-site and purchase activities giving more opportunities and subjects to share. 

Focusing on Active Influencers – is the final aspect of a successful social campaign. Reward them for successful referral sign-ups and provide incentives for agents, partners, and publishers based on their success metrics and their affiliated members. 

• Use Analytics for Segmenting & Upselling 

When you are unsure about where you stand, how can you know where you’re going? 

Analytics are vital for any engagement platform to succeed. There are several ways to use analytics, and this is why NextBee’s dedicated account manager works with every account (brand). 

We make maximum use of tagging and segmentation, i.e., the ability to tag and segment members in multiple ways based on different combinations of metrics. That allows you to create tiers or special rewards for users based on their specific value.

Some ideas even include creating offers within the purchase flow that keep them engaged and motivated to earn more points or access premium offerings.

Conclusion

A properly structured engagement platform can and will spark users to generate content. And it can provide you with user-generated content that will help you power your marketing strategies.

Here at NextBee, we help companies like you incorporate smart strategies for greater engagement and garner more substantial and good user-generated content.