When we talk about earning a customer’s loyalty, it doesn’t magically happen at the end of the sale. Still, it occurs when the company and consumer become truly engaged with one another.  

Yes, brands need to earn customer loyalty via many interactions before, during, and even after the sales cycle. Soon, a company will realize and strategically use the knowledge to create specific interactions. 

Meanwhile, they will design greater loyalty, drive new revenue streams, and develop more substantial long-term customers. Factually, Loyalty programs are strong revenue generators and create benefits in many contexts for companies. 

Though implementing a loyalty program in the right way seems intimidating, companies need to understand the fact that “Loyalty is beyond Transaction, and it’s all about Engagement.” It is crucial to building a sustainable competitive edge over your rivals. 

NextBee has been assisting companies in developing successful engagement programs for the past ten years, so let’s take a look at some thoughts, ideas, tips, and tricks that can truly help you create loyalty beyond transactions.

LET’S HAVE AN INSIGHT INTO DIFFERENT TYPES OF CUSTOMER LOYALTY

• Rational Loyalty

Rational Loyalty is the type of loyalty built up because of the scenario “I do this, I get that.” It mainly revolves around transactional points that the buyer earns and redeemable incentives.

• Behavioral Loyalty

This kind of loyalty happens to owe to several reasons. One of the main ones being that the brand fulfills a practically functional and emotional need. Are they buy frequently, or they face barriers like cost, availability, etc. Behavioral loyalty can quickly go if in case something more convenient comes along for the customer.

• Emotional Loyalty

It happens when a consumer chooses to remain loyal to the brand, not because of incentives, but for customer service, trust, the brand’s story, or maybe charity or philanthropy.

ENSURE EMOTIONAL LOYALTY

If transaction-based rewards provide useful incentives to customers, you should not start there. It would help if you started by doing profitable business, offering a great customer experience, meeting your consumer’s demands, etc. From there, you will build a connection. 

This connection leads to emotional loyalty because customers with emotional ties to a brand will remain the most loyal customers.

If you aspire to involve more on an emotional level with your clients, you need to show them that your company cares about them. Build trust and relationships through regular interactions with employees, quick email & phone support, social media, shout outs, etc. 

A customer wants recognition, appreciation and wants to know that a company is about more than just making a profit. Try connecting all of those items with your customers, and you’ll build long-lasting relationship.

A GOOD RELATIONSHIP WILL ASSURE LOYALTY

We know that a loyalty program is all about relationships, establishing and growing, and taking them far into the future. Also, it helps to develop trust and repetition. 

When your customers know that you care about their experience and are willing to adapt to their changing needs, they’ll return to you repeatedly. 

They will rely on you to provide the products and services they view as essential to living a fulfilled life, regardless of current economic conditions.

Loyalty is an active expression of the value inherent within a strong relationship

A robust loyalty program should begin with an introduction to near-endless possibilities. It is an announcement of the company’s desire to engage their customers and to get to know them better by providing valuable rewards in addition to a rewarding experience. 

In one of its simplest forms, a loyalty program rewards customers for every purchase they make. The customer often redeems their points towards valuable rewards or discounts on future purchases. Because points and benefits build up over time, the customer has an incentive to remain loyal. 

How NEXTBEE helps to create Loyalty Campaigns?

NextBee’s robust and personalized loyalty program boosts engagement. Rewards and incentives establish an emotional connection with buyers. 

It communicates through the preferred method of the user. With this program, you can reach out strategically to your users and ask their opinion on features. 

It invites the user to choose their favorite reward. It also encourages to build active participants’ community advocating persuasively on behalf of a company they have come to view as a friend.  

Wrap Up

A quality program is proof of a company’s commitment to its customers. Everyone seeks value from their relationships. By providing what your customer desires, demonstrate a relationship, you hold with them.

Looking forward to offering a customer loyalty program that best suits up? No worries! NextBee is here to understand your business needs and knows how to implement a loyalty program for more profits.