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The Best Social Media Promotions by B2B brands

Brett Tadlock

VP of Customer Engagement

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  • The use of social media has skyrocketed in the last few years and businesses are slowly taking notice of it. 2 years ago, nearly two-quarters of all internet users were on social media, and by 2021 this number is expected to grow to 3 billion people, which is nearly half of the planet’s total population.

    Usage of social media is paramount when it comes to growing your B2B brand. Given the popularity of these websites, it is no surprise that B2B companies are using social networking websites to gain customers and boost sales. At NextBee, we will help you strengthen the presence of your brand on these websites, as well as use the tools available to help expand your business.

    Here are some examples of industry behemoths using the inter-webs to their advantage.


    The team at Slack has managed to use social media to not only generate followers and ultimately grow their business, but they have also developed a way to talk to their customers directly. The brand has managed to consolidate a strong presence on Twitter by using various tools available and found a channel for conversing with potential clients.

    Our B2B solutions team will work hard to create a buzzing social media image of your brand.

    2. Zendesk

    This brand has always taken pride in being concise and to the point, and that reflects in their Instagram posts. They did not just copy the style of another brand, but they created their own unique identity on the website and let the content speak for itself. This helped in not only boosting sales, but it also helped attract their target demographic.

    At NextBee, we will endeavour to create a social media space for your brand that is true to its identity.

    3. IBM

    The computers company does storytelling the best possible way, and that is what we strive to achieve at NextBee. There is no better way to make your customers know how much you value them by using stories of them on social media. Not only will you develop a more personal connection with existing clients, but a well-told story will attract new clients too. Personalized social media posts are the best way to turn your partners into your greatest advocates.

    4. Square

    Square is not just a brand of the modern era, connecting small businesses all over the world to clients that may be on the other side of the planet, but it also uses social media to give a shout out to other clients, partners, and even customers.

    At NextBee, we will make similar efforts to help you interact better with your clients and partners, to encourage communication, and help gain new customers at the same time.

    5. Bazaarvoice

    The Bazaarvoice page on Facebook acts as an accurate representation of the brand’s spirit and principles. The content is not just half baked attempt to gain customers but it is obvious to anyone that actual thought and effort is put into the posts to help engage with customers.

    NextBee’s social media team will work hard to devise innovative and authentic content for your social media page that best reflects your brand’s spirit.