5 Best Loyalty Program ideas for B2B Companies
Rohit Singh VP of Customer Engagement Schedule Free Consultation
  • If you are a business brand that offers B2B services, there is a good chance you have a program in place for acquiring new customers and boosting your brand’s presence in the market. 

    But suppose you do not have a stellar loyalty program or rewards strategy in place. In that case, you are probably losing out on a significant chunk of business, only by ignoring a large phenomenon company’s use nowadays to drive sales.

    NextBee has the perfect solution for you. Our AI-driven software analyses your customer base to create incentivized loyalty programs that will help your business grow exponentially in a matter of just a few months. 

    Since the B2B solutions market is quite challenging, it can be difficult to recruit new customers at first. So, it is better to focus on retaining existing customers via rewards programs. Here are a few ideas that will help you urge your customers to spend more frequently with you.

    1. Personalize gifts

    Corporate gifting has become such a norm nowadays that clients are almost unfazed by it. Get innovative with your gifting ideas – holiday gifts tend to get forgotten, and many clients do not even remember which brand sent what.

    But suppose you can personalize the gifting experience by surprising customers with a delightful present on birthdays and anniversaries. In that case, you will undoubtedly stand out and make a lasting impression on their mind.

    Additionally, gifts don’t have to be materialistic. If you know a client loves a particular band, get them tickets to a concert or an exclusive party. Deliver exclusive experiences to your clients, and you will undoubtedly be remembered.

    2. Reward customers in innovative ways

    Brands always want to ensure that their customers will remember you for a longer time and come back to you. It happens when you will feature them in case studies, social media posts, and advertisements. 

    High-value customers and the clients who spend the most with you will undoubtedly use your services again and again if they see something promising. 

    At NextBee, we use our loyalty program software to identify the highest spending customers on your app and website to design the best loyalty program tailored for your brands’ needs.

    3. Boost customer lifetime value

    You can also reward customers who have been with you for a long time by offering them personalized recommendations for related products to boost cross channel upsells. Additionally, you can also offer exclusive perks like early access to new products, extra discounts, and parties’ tickets.

    It will help your customers realize that you recognize and value their loyalty to your brand. In some way, it will inspire them to keep buying your products or services.

    4. Engage inactive members

    Once a customer subscribes to a loyalty program, they can forget it after the initial interaction with the brand. Our AI-based segmentation will help you create a segmented loyalty program based on onsite and app data that will help you create targeted incentives based on the client’s purchase history.

    Brands can analyze each client’s involvement with your brand to create a unique rewards program. It will fine-tune your business with them and keep old customers engaged at the same time. 

    Thus, NextBee’s loyalty program can act as a useful engagement tool to make your customers return to your brand more often. It would lead to significant progress in your sales goals, customer advocacy, reward system, and many more.

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