In the present day, businesses and enterprises turn towards the M-commerce industry as it has been the new trend. They are introducing the in-house product lines because they have realized that smartphones and similar handheld devices are the vital channels that connect them with their customers.
When a business starts attracting customers, they must find exciting ways to hold on to those customers to keep coming back and make a repeat purchase. Old customers are like gold, and it is vital to keep them engaged and offer them gifts like reward points.
Companies from different industries (small scale to large scale) use loyalty programs in their business ecosystem. Customers can use these programs in membership, discounts, special offers, reward points, etc.
1. Creating an inevitable Loyalty Program using the Mobile App
Loyalty Programs can bind customer data using one thread under any circumstances. Businesses try their best to gain success through these programs.
Loyalty programs’ primary focus is loyal customers and whether they are accessible via mobile or other devices. All these also engage the customers on social media and help them to contact customer service quickly.
Businesses can now gather information about their customers quite quickly with the help of loyalty programs. In turn, they can connect themselves and focus on one-to-one service.
2. Profitability due to Loyalty Programs
The cost ensured by a business to gain a new customer is six to seven times more than what it requires keeping an existing customer and selling their product and services to them. On top of this, statistics prove that existing customers tend to spend much more than new customers.
Thus, profitability is always three to four times more in an old customer than the new one. Therefore, it is necessary for businesses to maintain a relationship with their customers to enroll them into a Loyalty Program. In present times the profit gained using Loyalty Program is incomparable.
3. The new era of Loyalty Programs due to Mobile apps
Having a mobile application for any business proves to be quite beneficial. Customers have expectations from brands, and companies reward customers for being loyal. Loyalty Programs are the only savior because they provide an insight into a customer’s purchase and preferences.
Final words
Mobile apps are essential as customers no longer have to overload their purses with reward cars; instead, they can use their mobiles or tablets. NextBee and other similar platforms work to make the purchasing experience of a customer much better.
