Today, a large number of online business ventures and e-commerce websites have started adopting the strategy of referral marketing not only to get new customers but also to retain the existing ones.
However, organizing referral programs manually is a hectic and daunting task for most online marketers. Positively, one can now use innovative referral marketing software to get the job in simple and easy steps, and within the less possible period.
The primary role of any referral software is to track each step of a particular marketing or promotion program, whether it is the number of clicks or shares to referral conversions successfully in the form of application registration, installation, and sales.
Scope of Referral Program/Software at a Glance
Provides in-depth Analytics about Customer Referrals
One of the prime benefits of referral marketing software is that it provides you with in-depth analytics about your customer referrals, including invitations filtered via different referral channels. The software offers updates related to both daily and weekly programs. Moreover, it identifies various influential referrers and tracks the available data to specific customer levels.
Provides Unique URL/Link and Code
Referring to a friend or referral software assigns unique links and a unique code to each member to share according to their requirements. In this way, referral tracker functions allow easy tracking sharing for members.
Keeps Members in a Single Loop
Keeping the registered members in a single loop is the best way to retain referees. Because of this, any referral-marketing program regularly notifies different dashboard activities to its members and information about their newly earned rewards.
Gives Support to Multiple Platforms
The software performs its functions across different platforms and devices. These include tablets, mobiles and desktop websites, Facebook timeline app, Android, and iOS platforms. Besides, a few of the widgets automatically adapt following the platform you choose.
Offers Multiple Social Sharing and Referral Options
NextBee’s Referral marketing software provides customers with various referral options to share about your company, product offerings, and the entire business with their family members and friends. These include-
- Import email available for varieties of email service providers
- Social media platforms, like Twitter, Facebook, Pinterest, LinkedIn, and Google Plus
- SMS and WhatsApp on varying mobile devices
- Customized invitational messages
Availability of Personalized Coupon Program
Other than link-based tracking, the referral program also provides a personalized type of monitoring based on coupons. You have to upload various unique coupons in the software admin panel, and the software program will automatically deal with other functions.
In this case, the exciting thing is that the software assigns a coupon to a participant automatically, which they may share with others. Whenever friends make purchases via respective unique code, the software automatically tracks the referral sales and gives a reward to referrers.
Provides Robust Support to Online Marketers
Each of the functions performed by any software will go in vain if it fails to provide proper support. The reason is that similar to any other program, a referral software program may create a problem at some point.
Considering these facts, companies’ referral marketing software gives support to online marketers. You will also find a support team to best guide you in designing your referral campaign and organizing it successfully.
With the help of innovative referral marketing software, your existing customers will like your product offerings. They will certainly invite their friends, colleagues, and other family members.
Once the referrals accept the made invitations, you get visitors to your website. Following the mentioned steps repeatedly, you will expect to increase your customer base and assure your future success.
