The old days of only promoting on Business Listing portals are gone. Google and Bing are constantly changing their algorithm on how web-pages should rank in their search engine, and the demands of tech-savvy patients are growing in good numbers day by day. Most people spend their time mostly on mobile devices while searching for aesthetic service providers online.
Aesthetic practices always look for an opportunity to expand their target audience and provide quality services to more patients. If you are ready to expand your customer base and build strong connections with new customers, start promoting by following these easy branding tips, then there’s only one question left.
What can you do to maximize the exposure of your brand online?
Promote the Services you Offer
Promote all your services in the aesthetic treatment arena everywhere you can. It includes the kind of treatments you provide, medication processes, surgeries offered, and anything else. Try to give statistics on your success rates and how you have been successfully operating in the industry while winning patients’ trust.
Outline your brand’s features with unique selling propositions. Make it clear to your audience how you are different from competitors.
Turn Clients into Brand Ambassadors
The prime goal of any Aesthetic Practitioner is to satisfy their patients. Once this is achieved, a lot can be done based on it. Satisfied patients can become brand ambassadors for your practice referring others to use your services. They, if cultivated properly, will become a crucial member of word-of-mouth marketing.
Offer Rewards & Incentives
All of your marketing efforts can be further boosted by offering rewards and incentives to loyal patients or customers. Formulate a promotional plan to rewarding existing customers for their repeated visits and usage of your services.
Easy things to do are; offer discounts or complimentary consultations, provide gift cards, spa treatments, or massage therapy visits, and any other perks that may appeal to your clients for them referring your service to others.
Besides providing a better experience and greater customer satisfaction, healthcare brands can offer rewards and incentives to increase patient retention.
Focus on Branding
Branding contributes a lot to the overall promotion of your aesthetic practice. Build a website that is often the first impression of your practice and to your prospective patients. Make the best use of everything a website offers because blogs, videos, and pictures featured on the website can help bring patient stories and your treatment information directly to them.
If you are also building online reviews in medical aesthetics, you’ll have even more success. Hence, it is vital to actively encourage happy and satisfied patients to post positive reviews about your practice.
Tap into Social Media
Social media has become possibly the essential platform for promotion in today’s world. Facebook, LinkedIn, Pinterest, Twitter, Instagram, WhatsApp, etc., have billions of users active on these platforms.
By advertising, you can reach out to a sizeable targeted segment of the audience and find those interested in related aesthetic treatments. If you handle social media’s immense landscape tactfully, it can do wonders for your aesthetic practice.
Along with the points mentioned above to promote and market your Aesthetic Practice, it is also essential to implement a top-notch Patient Loyalty Program in the business’ ecosystem. A Patient Loyalty Program is a focused platform from which you can efficiently perform promotional activities.
It also provides live data, analytics, and other crucial information necessary to gauge the performance of your promotions. Using the information it provides means you can define various strategies to reach out to your target audience.
NextBee specializes in developing Patient Loyalty Programs that has top-class features like:
- AI-driven programming that analyzes patients and predicts desirable rewards or discounts based on their regular behavioral traits in terms of association with the healthcare units, hospitals, or clinics
- Healthcare brands can introduce retention programs according to their purchasing behavior
It boosts customer retention and brings high-quality referrals with its various promotional functionalities. The solution is 100% customizable and fits into any business model.
Feel free to contact NextBee if you need any assistance with a loyalty reward solution.
