Influencer marketing builds the reputation of the company that can affect others’ decisions because of prominent presence. Studies have shown that a company is likely to get around an 88% boost in its consumers’ buying behavior when an influencer promotes a particular brand.
What is Influencer Marketing?
Influencer marketing is where an influencer can influence potential customers, either use testimonial advertising or potential buyers, to cultivate sales. Influencer marketing attracts people on social media where reputable characters like known YouTubers, bloggers, Twitter users, etc., support businesses. If used correctly and combined with a referral program, it’s possible to generate many referral sales, causing even more referrals.
How can you use Influencer Marketing to create more referral sales?
There are several steps to getting the most out of your Influencer Marketing efforts, and some provide a quick return through sales and exposure to your brand.
Most influencers have a significant number of followers online—followers who adore them and pay attention to who they recommend.
According to research carried out by Twitter, which had the goal of identifying follower responses to influencers’ tweets, it was discovered that a whopping 40% of followers purchased after reading an influencer’s tweet.
So, keeping all of that in mind, let’s look at some key steps on how you can use Influencer Marketing for more Referral Sales and high-quality traffic.
Discover your Influencers
The first step is to uncover who your right influencers are. The first step is to pay attention to who is buying from you. They might be the very people who can quickly influence an audience because they have an affinity for your brand.
If you see or hear of someone using your product with any social sway, reach out to them.
Associate with your Influencers
Once you can identify potential influencers for your business, reach out to them and see if you can start a mutually beneficial partnership. Discuss what their goals are and look for ways to help them to achieve it. Do they want to create more revenue for themselves?
Do you want to expose their brand more? Talk to them about your goals, your marketing strategies, and figure out how you can work in the areas that overlap with their plans. Next, assist them with content creation, and once you have a campaign ready to go, keep an eye on their performance. And, referral traffic that they brought in – you can make sure it’s all working.
Start the Influencer Marketing Campaign
As mentioned above, once you have a well-designed influencer marketing campaign running, you will start to pull in more referral sales, but you absolutely must measure the activity. To do so, you can use specific tools such as a referral marketing platform or an Influencer/Blogger outreach platform.
Promo codes, Brand Names, and Branded hashtags – within the realm of Influencer Marketing, the use of promo codes is one of the best ways to see quick success for you, your brand, and your Influencer.
An easy way to start with is a discount code that your influencers can use to promote brand names to their networks. When the influencers place the promo codes along with a promotional link, it will pull in their followers. It is because they’ll trust the influencer’s recommendation.
Once the Influencer has driven in extra sales and traffic, you can give them a commission. It should be solely based on the usage of their codes and hashtags. It’s a win for you, a win for the Influencer, and a win for their followers.
Teaming up with suitable influencers, offering their target audience something they love is truly beneficial for everyone. But, influencers don’t always have to be celebrities or the like. You can create a referral program that starts with family and friends, offering them something they love and that they can then promote to others so that referral sales start coming your way.
Conclusion
Here at NextBee, we’re at our best when it comes to developing a Referral program that boosts customer retention and drives high-quality referrals. You can quickly and easily implement a successful Referral program in your business’ ecosystem.
Contact our marketing specialists to book a free demo today.
