Research shows that customers will be more likely to return to your brand when there is some reward involved. The prime focus of incorporating a loyalty reward solution in your healthcare ecosystem is to ensure that your patients are attracted to your offerings. It will encourage patient loyalty and let them return to your clinic for additional treatments.

Previously, loyalty programs are predominant in business verticals like retail, e-commerce, tourism, hotels, etc. But in recent times, it is also booming in the Hospital and Healthcare sectors. The organizations are doing their best to implement a loyalty program that can incentivize the patients. Rightly so, it’s been a great trend that the ambulatory institutions are thinking to retain and attract the Patients.

There are various ways to enhance Patient Loyalty through reward programs. Here are some selected ideas:

• Discount on Bills: It’s a nice gesture towards the patients when they have proved to be loyal to your brand. Once they visit your practice, include them in your loyalty program. And for the future visits offer a percentage cut on the total bill. For example, if the billing amount to $500, then offer a 10% discount as a gift.

• Complimentary service or product: Patients who repeatedly avail treatments from healthcare organizations must get rewards in the form of complementary services or products. Suppose they have come for a treatment for cardiology; you may also offer a free check up on the patient’s fitness score, or it can be a free treatment of dermatology. Furthermore, you can gift the patient any medical product like weight measurement machine, electric massager, etc. This will build the rapport between the healthcare units and the patients.

• Bonus on Referrals: Once the patients develop trust in your service, they will refer his/her friends, family members, relatives, or acquaintances. This is a great boost in receiving referral clients from your existing patients. For each client that you receive from referrals, reward your existing patients with a bonus. The bonus can be of any type pertaining to what is best suited for them. Your existing Patients will love this fact of gaining several benefits by referring others. This way, you can get many patients and thereby increase your revenue.

Make Patient Loyalty simple and easy

• Keep things simple and easy. Customers do not like complications or confusions. Your Patient Loyalty solution should have features that can function smoothly. This will enable the patients to avail the benefits and rewards without much hanky-panky. Ensure that the program is easy to obtain and doesn’t involve lots of paperwork. Track and reward the patients proactively and don’t wait for their call.

• Not only will the patients, an easy loyalty program also help the employees to operate at ease. They will not feel overloaded. A simple solution will encourage the employees to promote and work on patient loyalty.

• Render adequate training to your staff and create awareness on the necessity of selling the loyalty program to your clients. The front-line administrative staffs can play a significant role in determining the success of the program. They can promote, advertise and sign patients up as and when they get the scope to do so.

Promoting Patient Loyalty

• In order to make Patient Loyalty Program a success story, ensure that all new and existing patients are aware that you have such solution in place. Talk about the solution and convey the benefits that the patients can enjoy from it.  Try to connect with the patients at every touch points and promote your loyalty solution. Sign them up to the program and let them smell the coffee.

• If you think of promoting in an unconventional manner that can get more attention, then there are various ways to do it. Personalize the offerings as much as you can; For example, wishing your patients on their birthday with a gift, celebrate their yearly anniversary with some health check and free treatments, wishing on occasions and festivals, etc.

• Marketing your patient loyalty is the key to growth in business. The more you promote your program to the patients; they will be keener to avail your services. It will increase your overall revenue and customer acquisition.  With a proper promotional plan, you can actually achieve your business goals.

A great Loyalty Reward solution is embedded with encouraging reward ideas that keep the patients motivated and focused. There is a gamut of benefits of launching a Loyalty Program for your healthcare organization. It will prove to be an effective tool to strengthen the connection between the patients and healthcare units.

So, what are you waiting for? Call NextBee and implement a world-class Patient Loyalty Reward Solution for your healthcare organization.