Customer Loyalty programs are considered to be a great customer retention tool in today’s era of the e-commerce market. There is a considerable number of people who are members of loyalty programs. If we talk about the retailers, loyalty programs to them are an effective means to boost conversions, hold back the existing customers, and spread out the customer base.
Loyalty programs are actually long-standing marketing efforts to recompense and persuade the customers who recurrently buy a company’s products. Thus, customer loyalty is a customer’s keenness to continue with a brand as a result of a helpful customer experience. E-commerce loyalty programs are known to amplify customer retention and overall revenue and give you an edge over your competitors.
Types of Customer Loyalty Programs in Ecommerce
Points programs are a known loyalty program amid e-commerce businesses. A points program works like: for every purchase the customers make, they end up earning some reward points. These points are further turned into discounts, money, etc. This program makes the point conversion into quite beneficial for the people.
It has been revealed that the customers in today’s age are likely to spend more just to get access to better loyalty programs like Amazon Prime. Subscription-based loyalty programs are becoming quite common as these open new horizons for the customers.
Tiered programs are a great way to keep customers motivated by earning more points and availing of elite benefits. The customers do not in any way tend to drop the interest to participate. They are provided the rewards points along with a status that leaves them feeling recognized. Tiers provide your customers with a goal and make them obsessed with your brand. These also make them feel appreciated. This system enables the e-commerce stores to differentiate themselves from the other brands, helps in customer segmentation, and thus makes them employ email personalization based on customer tiers.
Partnership programs are also termed as coalition programs. These can be enormously helpful to hold back the existing customers and grow your business.
Gamification loyalty programs are ideal for stimulating your customers to continue with your brand. Building a gamified environment using giveaways, contests, or sweepstakes, you end up keeping your customers affianced with your brand.
Credit card companies can implement Cashback programs. The cardholders can get back 0.5 to 2% of the amount they spend. This makes the customers buy the products and avail services using their credit cards.
Hybrid programs for Customer Loyalty
Hybrid programs unite the rudiments of a range of loyalty programs. The thing is not to do too much with it. For instance, you can execute the points and tier systems collectively. You can provide your customers with both: the reward points for every purchase they make and the chance of moving up to a new point of VIP rewards.
But, implementing more than two loyalty programs can leave a negative impact on your business and can cause the customers to lose interest due to the program’s complexity.