When it is about businesses, a referral is when an individual has an encouraging customer experience, and he is so happy with it that he is actually bound to propose this experience to their near and dear ones. Referrals can also be an innate experience. Also, the regularity with which they come about can be amplified by taking into account the factors that cause them to occur.
You might have played or as a minimum heard of HQ. It is the live trivia game show that was brought to notice in August 2017 and was successful in knocking down 1 million simultaneous users on January 7th, 2018. It has successfully turned Scott Rogowsky, also known as “Quiz Daddy”, into a preferred celebrity. This is the kind of growth that is exceptional for any startup. Let us try to have a look at how they were able to do it.
- A Fresh Idea
Game shows have gained ground for quite some time now. The shows including Wheel Of Fortune and Jeopardy are popular even today due to the reason that the people like responding to trivia and resolving puzzles.
What gives HQ an edge is the fact that you become an element of the action sitting in the comfort of your couch. After HQ’s launch, many businesses tried to replicate the things, but marketing first in exclusive live game show apps certainly benefits you.
- Give away the People What they Want
Absolutely, HQ is a fresh idea and moreover is finely executed. But there is no one who will choose to play when there is no prize. And on top of everything, there is nothing that the people like over a cold hard cash?
There are many times when the HQ winners tend to take small prizes with them to their place after splitting the pot with rest of the winners. But it is nothing but the ecstasy of winning the cash that brings the players coming back.
- Referral Marketing
An ‘extra life’ thing has got something with it. You need give your friend a referral code to get the things running. This has been a great driver of HQ’s growth. The cherry on the cake is that this thing does not even cost them a penny. Even if this ‘extra life’ gets you winning, the total prize in each game stays to be the same.
- Be Steady
HQ tends to go live at the set time most of the days. This lets allows people schedule it into their days. Founder of HQ Rus Yusupov holds the opinion that it is the set schedule of HQ that has played a pivotal part in pulling a reliable fan base.
- Incorporate some Variety
HQ often throws in shocker 2nd games, arbitrarily offer extra lives, or conduct contests carried out by Dwayne “The Rock” Johnson. So, adding some variety to your referral program matters.
In a nutshell, HQ has a stimulating referral program as it is entirely different from many admired programs out there. HQ has managed to identify their product’s ‘amazing moment’ and thus has formed a program that enables the people to experience this jiffy always.
Thus, word-of-mouth referral is one of the influential things for any business. Customers you acquire through the referrals are subject to a rapid conversion, cost less, and can become loyal customers in the future.
