In today’s era, even the startups are making millions of dollars every day through referral sales. It becomes enticing for the founders to give a try to every fresh growth hack that is talked about.

Since small businesses do not have abundant cash, they do not even have the opulence to do so. So, they try to prefer the already tested methods to get more customers, and this marketing technique  is obviously a reliable choice. Fortunately, there are numerous ways to put forth a referral program in front of the customers. These can comprise of providing discounts, great deals, gift cards, product giveaways and even cash.

Here are some successful referral marketing stories:

1. Book In A Box

Book In A Box is an amazing book publishing company that is known to get straight to the point and makes an offer of $2,000 for each referral made. The Authors who got their book published can refer to other authors. If they happen to sign up, the referrer is given the money in hard cash or is credited to their Book In A Box account. You can also opt for the option to give the referral money to charity.

2. Upserve

Upserve is a known name that is into selling the restaurant management software, with a wonderful initiative towards its referral program. Whenever a customer happens to refer a friend and the referred person signs up, the company makes a donation of $200 to the Clean Water Fund. This approach drives motivation to set off users and customers.

3. Greats

‘Greats’ is an online sneaker shop, that offers to reward the referring customer as well as the referrer with $10 in credits every time a new customer purchases with the referral link. It is popular for promoting their brand to millennials.

4. Pupsik

It is a known online baby and parenting shop that promotes repeat business with the help of a point-based referral program.

When you refer friends, Happy Pupsik offers its customers 250 points when they make their first purchase. The referral, in turn, earns 100 points, and a bonus discount as well to boot. And the process goes on. Referring customers go on grabbing the points on every succeeding purchase made by their referrals.

5. Sam’s Club

Sam’s Club is a reputed online retail store that motivates its members to refer their family and friends in and get gift cards. The gift cards are for both the new customer and referring member. The existing member thus gets a referral link that can further be shared with friends. For each referral becoming a part of the club, gets a gift card of $10 and the referral gets a gift card of $20. This works best when you have a low budget for offering any products or cash incentives for your referral program.

6. Riff Raff

The referral programs do not have to be complicated in any way. Riff Raff is a toy company with a Facebook referral contest and happily offers custom sleep toys to the lucky winners. The participants have to share through email, Instagram or Facebook and when any person manages to make five booming referrals, he or she receives a free worth $80.

If you see that your business really helps people get an answer to a certain problem, then why not prefer to go for webinars, free consultation or even coaching and the trade-off for a solution that really makes sense.