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  • Integration of Referral Program with CRM Platforms

    Starting a Referral Program is perhaps the most trusted marketing strategy. Implementing a referral program can have a powerful impact on the customers’ buying decisions. In regards to how to integrate Referral Program with CRM Platforms – the topic has been most talked about. In fact, there have been several endeavours of implementing a blended solution combining CRM software and Referral Program. To add a solution to it, NextBee has come up with a strategy where customized Referral Program can be seamlessly integrated with CRM tools pertaining to the business requirements. Let’s look at the three prime benefits of referral marketing: Referral leads convert more; Referred customers spend more; Referred customers stay longer.


    Customer referral has a decisive role to manoeuvre the buying decision. Businesses need to take necessary measurements to implement a Referral Program in the process. Since many companies are using CRM (Customer Relationship Management) platforms in their business ecosystem, often a well-organized Referral program is necessary to embed in the existing system in order to acquire organic leads and increase sales. Thus, it’s paramount for any business to integrate a Referral program and enjoy the lucrative benefits of it.



    CRM Application and Referral Program







    Successful Referral programs are instrumental in improving your business’ customer acquisition efforts in this digital age. The criteria that lead to a referral program bringing a large number of relevant leads are the satisfaction of the customer in relation to the product or service, as well as the relevance of the referral program itself. Keeping this in mind, NextBee developed a methodology that aims to improve referral programs. The application of this methodology is to ensure that every participant is approached in a way that leads to increased conversion of referrals and leads.


    Known as the PACE Methodology, it covers the following aspects:

    – Personal: Building personal relationships through active collaboration for increased positivity in responses.
    – Adaptive: Adaptive to the needs and expectations of individual customers and target groups.
    – Controlled: Strategy and design that incorporates analyzed data to promote effective response.
    – Exciting: Ensuring that the customers find your program interesting and exciting, so as to reduce monotony and improve response.


    For a complete referral process re-engineering and a fresh implementation of a Referral Program with CRM Software, NextBee is always there at your service. Feel free to contact us for detail discussion and a live DEMO.



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