The year 2016 marked an enormous growth in mobile, and thus, mobile marketing. Customers are continuously adapting to mobile devices and applications, which increases the opportunities of your business partners.

Sophisticated technology and better data are shaping the digital partner marketing industry today. The growing dependence on mobile apps is chiefly to bring contractors, suppliers, and other business partners together. It allows get things done in time and have a direct communication channel. Read our report on mobile apps for your partners to find out more.

A recent survey has found that most business partners prefer using mobile devices to collect information rather than visiting business portals. It is also a more accessible platform to send instant notifications about new product launches, upcoming events, product information, etc. 

Brands keep direct control of all their partners’ activities and preferences. And, mobile applications help the brand achieve this holistically on a global scale.

It allows brands to directly analyze their own campaigns’ and partners’ performances. It includes crucial insights into their customers’ journey that helps them align their partners’ activities better and manage strategic business objectives.

Why mobile applications are useful?

Mobile apps can be a useful tool for both you and your business partner as it will allow tracking sales, sharing information, and creating buzz across multiple social media platforms, and so on. Using a gamification solution to thrill the community and generate brand awareness among your business partners is also an effective way to increase engagement. 

Being able to share information with your partners quickly is the key to success for every organization. And, the simplest way to do that is by implementing mobile applications. With mobile apps, you will be able to share contacts, calendars, files, product information, et cetera. Everything can happen wirelessly from one phone to another anytime, anywhere.

Mobile applications offer a vast range of opportunities for enterprises to add more value to their consumers. This can be done by extending apps support to partners, suppliers, contractors, and other business partners. 

With NextBee, organizations can also save resources and money and mutually benefit from partnering with other enterprises to develop mobile apps that serve their vital requirements.