Customer engagement is an emotional bond between a customer and a brand. It is known for influencing buying behavior in some way, demonstrate loyalty, and promote brand affinity.
High-quality customer experience is another critical component of any customer engagement strategy. Research has shown that fully engaged customers tend to bring 23% more revenue than average.
When designing a customer engagement strategy, it is crucial to go through must-read articles on customer engagement. Creating a customer strategy while keeping in mind your customers’ needs and requirements will help your business flourish.
Now let us read some interesting articles that stand out for their brilliant insights.
1. Using Gamification to Engage Your Brand Ambassadors
Todd Patton wrote this excellent article on how gamification can engage your consumers or your brand ambassadors. He reminds you that your customers can be your best brand ambassadors, as their word of mouth marketing is proven to bring more ROI than any other marketing platforms.
As this article points out, gamify your referral and loyalty programs to engage your consumers is the latest popular trend to improve sales and bring in new members into your ever-growing business family.
2. 6 Strategies to Drive Customer Engagement in 2015
We all need to understand that this is the age of the customers. Without understanding the importance of their presence, any business cannot survive. Therefore it is crucial to give value to your consumers, more than what they expect or deserve.
That constitutes of providing the best customer experience. This article gives you some examples of successful businesses and their strategies to keep their customers happy and drive their business growth.
3. Customer Engagement Strategies That Marketers Can’t Ignore
This comprehensive and well-written article by Natalie Chan will give you all the secret tips and tricks that will provide a boost to your loyalty program. A simple read, and an even more straightforward strategy, it cannot get better than this. Read on to find out more about the three strategies that will help you win the business game in no time.
4. Customer Experience vs. Customer Engagement — A Distinction Without a Difference?
There is a fine line between customer experience and customer engagement. Understanding that difference is very important to give direction to your strategies and implementing them correctly. Read this article to identify the common mistakes that we make, and gain complete insight into these two similar, but very different topics.
4. Calculating the ROI of Customer Engagement
Now that we have understood what customer engagement is, and the different strategies to implement it, we must understand the value we are getting back from implementing the program.
There are various ways to calculate the ROI of customer engagement. This article will give you detailed information on how you can keep your analytics updated and precise.
5. Customer Engagement: Does Talking to a Human Still Matter?
It is a valid question in today’s digital age, and this article answers it sharply. It reinforces that there is no substitute for human interaction; digital technology cannot yet take it over completely. Creating an emotional bond with your customers is necessary to develop trust and brand loyalty.
Customer engagement is genuinely one of the most emphasized divisions here at NextBee, and all our clients are delighted by implementing this program. You can further go through our different articles to gain further insights into this current popular trend.