What a Successful B2B Referral Program Offers
Rohit Singh VP of Customer Engagement Schedule Free Consultation
  • Referral programs are growing faster in this ever-changing digital world, it helps to have a partner capable of navigating the landscape and avoiding the landmines.

    In the Business-to-business (B2B) referral programs, there is no better partner to have than NextBee. B2B marketing is crucial to reach your target community, so people are aware of your brand’s presence and the products and services.  

    Referral marketing plays a vital role in spreading your brand awareness in the online community, where most of your customers now live. NextBee’s expertise with referral programs for B2B is the perfect solution to meet your business needs.

    All of NextBee campaigns use our unique, extensive, and in-depth tracking of customer activity. It allows you to monitor the results and gains of your advertising campaign in a tangible way. 

    Profit and growth from your advertising become concrete and track-able, rather than leaving things to the mysterious and murky world of internet randomness, or any other form of challenging to track grains from an advertising budget. 

    The key points towards the success of B2B referral programs are:

    • Generating high-quality and targeted leads.
    • Fast and easy to setup.
    • Easily customizable in a cost-effective way.
    • User-friendly interface with less IT support.

    Besides, it would be best if you had tools that perpetuate your brand. Tools such as:

    • Intuitive email-a-friend and social sharing widgets.
    • User rewards are tied to actual results.
    • Support for overlays, emails, and microsites.
    • Dedicated support from account managers.

    All our campaigns are unique, extensive, and in-depth tracking of customer activity. It allows you to monitor the results and gains of your campaigns in a tangible way. 

    Beyond NextBee’s products, our experts are all about customer service. We will do everything possible to have you the best results for your referral campaign. We have a proven track record of success, never-ending lists of satisfied and existing client’s base. 

    What does a successful B2B Referral Program offer?

    Especially in B2B, there are three main tools to ensure your company survives and thrives no matter the economic climate. 

    Retention. Attracting new clients costs much more than keeping the ones you already have. Furthermore, an old customer can bring new clients using word of mouth. Financially speaking, retention can lead to significant returns. For example, FedEx gained $100 million in revenues after a 1 percent improvement in customer retention.

    Repurchase. It is a strategic and profitable tool to keep your revenue base and even increase it. The best way you can encourage repurchase is by providing your clients with a positive customer experience. Purchase habits will increase, thus leading to an increase in sales. 

    Referral. Today, you can even measure the correlation between word-of-mouth referrals and financial outcomes through special programs or surveys. The economic benefits associated with word-of-mouth referrals can be impressive. The only “dark” side to this is that negative word of mouth can lead to significant losses in popularity and, implicitly, sales. More specifically, here are a few tips to help you set up a good retention program:

    • Have one-on-one meetings with clients, to discover their needs and worries
    • Include thoughtful gestures into all client-oriented activities, especially in face-to-face interaction
    • Customer loyalization is probably the most crucial task you have to complete these days to overcome the downturn.

    With NextBee, you get all this and more. So what are you waiting for? Contact us today so we can get started customizing a plan for you and your company. 

Align Your Company, Your Teams, And Your Individual Employees To Foster A Company Culture Rooted In Success.



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