What a Successful B2B Referral Program Offers
Brett Tadlock VP of Customer Engagement Schedule Free Consultation
  • b2b-referral-programIn this ever-changing digital world, it helps to have a partner capable of navigating the landscape and avoiding the landmines.

    In the mine field of Business-to-business (B2B) referral programs, there is no better partner to have than NextBee.

    B2B marketing is crucial to reach your target community so people are aware of your brand’s presence and the products and services you offer. Referral marketing plays a vital role in spreading your brand awareness in the online community, where most of your customers now live. NextBee’s expertise with referral programs for B2B are the perfect solution to meet your business needs.

    All of NextBee campaigns use our unique, extensive and in-depth tracking of customer activity. This allows you to monitor the results and gains of your advertising campaign in a tangible way. Profit and growth from your advertising becomes concrete and track-able, rather than leaving things to the vague and murky world of internet randomness, or any other form of difficult to track grains from an advertising budget.

    The key points towards the success of B2B referral programs are:

    • Generating high-quality and targeted leads.
    • Fast and easy to setup.
    • Easily customizable in a cost-effective way.
    • User-friendly interface with less IT support.

    In addition, you need tools that perpetuate your brand. Tools such as:

    • Intuitive email-a-friend and social sharing widgets.
    • User rewards tied to actual results.
    • Support for overlays, emails, and microsites.
    • Dedicated support from account managers.

    All of NextBee’s campaigns use our unique, extensive and in depth tracking of customer activity. This allows you to monitor the results and gains of your campaigns in a tangible way.

    Beyond NextBee’s products, our experts are all about customer service. We will do everything possible to have you the best results for your referral campaign. We have proven track record of success from the never ending lists of satisfied and existing client’s base. You can request for more information simply by submitting your requirements here or you can quickly give us a call at 1-800-547-1618 and talk to the market experts who will lead you towards success with guaranteed results.

    Especially in B2B, there are three main tools to ensure your company survives and thrives no matter the economic climate.

    Retention. Attracting a new client costs much more than keeping the ones you already have. Furthermore, an old customer can bring new clients using word of mouth. Financially speaking, retention can lead to big returns. FedEx, for example, gained $100 million in revenues after a 1 percent improvement in customer retention.

    Repurchase. This is a strategic and profitable tool to keep your revenue base, and even increase it. The best way you can encourage repurchase is by providing your clients with a positive customer experience. Purchase habits will increase, thus leading to an increase in sales.

    Referral. Today, you can even measure the correlation between word-of-mouth referrals and financial outcomes through special programs or surveys. The financial benefits associated with word-of-mouth referrals can be impressive. The only “dark” side to this is that negative word of mouth can lead to significant losses in popularity and, implicitly, in sales. More specifically, here are a few tips to help you set up a good retention program:

    • Have one-on-one meetings with clients, to discover their needs and worries
    • Include thoughtful gestures into all client-oriented activities, especially in face-to-face interaction
    • From a recession point of view, opportunities now arise to do all those small tasks that you’ve been postponing because of lack of time. And customer loyalization is probably the most important task you have to complete these days, to make sure you overcome the downturn successfully.

    With NextBee, you get all this and more. So what are you waiting for? Contact us today so we can get started customizing a plan for you and your company.

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