This is one of the most asked questions on forums and social media, and there’s none to be blamed for this confusion since both Influencer Marketing and Word of Mouth Marketing drive the same results – raise sales figures. There’s bound to be muddle even though the idea is simply to promote the brand and raise awareness.
Influencer Marketing has more to do with influencing a mass of prospects instantly by means of influence that someone renowned already has on people. These are generally famous people who people believe are experts or have an impact on them, such as bloggers, renowned journalists, celebrities, famous authors or experts in a field. There is a catch however. Brands sometime mistakenly recruit people with good social following as their social influencers. Such people may not necessarily have an impact on people. It, therefore, becomes important to choose influencers who can motivate a big chunk of prospects to visit your website and purchase. Field experts, particularly, are very helpful as influencers in this respect since people trust their recommendations.
On the contrary, Word of Mouth Marketing depends more on your existing and satisfied customers to champion your cause and plant trust within their acquaintances – friends, family and social connections.
Another question asked frequently is which of the two is more powerful and effective in driving traffic. Speaking of traffic, if the influencer is chosen prudently, Influencer Marketing can get you huge traffic in an instant. That’s the power it can buy you. And this is of tremendous help especially to small brands trying to enter a new market and create acceptance.
Word of Mouth Marketing, on the other hand, relies more on harnessing customer excitement. A happy customer will be more than obliged to share his good experience with others. This usually takes time and keeping your customers consistently happy before your brand can reach to a good number of people, but, in the long run, can develop faith within your customers. Word of Mouth works equally good for both small and big businesses.
Through rewards, personalized coupons, level-ups and social acknowledgment, brands can snowball Word of Mouth Marketing. Running an Influencer Marketing Program successfully requires you to keep grant special favors to influencers, such as perks and free products.
Even though Influencer Marketing and Word of Mouth Marketing make use of different approaches to generate the same result, both are powerful marketing tools if made use of properly. Include them as a part of your marketing strategy to gain visibility, develop awareness and trust. You can even use Influencer Marketing software and Word of Mouth Marketing platforms that enable you to create coupons, offers, contests, sweepstakes, social sharing widgets and referral tools to achieve results quickly.