Influencer marketing is one of the most asked questions on forums and social media. And, there’s none to be blamed for this confusion since both Influencer Marketing, and Word of Mouth Marketing drive the same results – raise sales figures. There’s bound to be chaos even though the idea is to promote the brand and raise awareness.

Influencer Marketing has much more to do with influencing a mass of prospects instantly using the influence that someone renowned already has on people.

These are generally famous people who people believe are experts or impact them in some way. For instance, bloggers, prominent journalists, celebrities, favorite authors, or experts in a field. There is a catch, however.

Brands sometimes mistakenly recruit people with the right social following as their social influencers. Such people may not necessarily have an impact on people.

Therefore, it becomes essential to choose influencers to motivate prospects to visit the website for purchases. Field experts, mainly, are beneficial as influencers in this respect since people trust their recommendations.

On the contrary, Word of Mouth Marketing depends more on your existing and satisfied customers to champion your cause and plant trust within their acquaintances – friends, family, and social connections.

Another question asked frequently is which of the two is more powerful and effective in driving traffic. Speaking of traffic, if the influencer is chosen prudently, Influencer Marketing can get you massive traffic instantly.

That’s the power it can buy you. And this is of tremendous help, especially to small brands trying to enter a new market and create acceptance.

Word of Mouth Marketing

Word of Mouth Marketing, on the other hand, relies more on harnessing customer excitement. A happy customer is more than grateful to share his excellent experience with others.

It usually takes time and keeping your customers delighted before your brand can reach a good number of people, but, in the long run, can develop faith within your customers. Word of Mouth works equally suitable for both small and big businesses.

Through rewards, personalized coupons, level-ups, and social acknowledgment, brands can snowball Word of Mouth Marketing. Running an Influencer Marketing Program requires you to grant special favors to influencers, such as perks and free products.

Even though Influencer Marketing and Word of Mouth Marketing use different approaches to generate the same result, both are powerful marketing tools if used properly. Include them as a part of your marketing strategy to gain visibility, develop awareness, and trust.

You can even use Influencer Marketing software and Word of Mouth Marketing platforms that enable you to create coupons, offers, contests, sweepstakes, social sharing widgets, and referral tools to achieve results quickly.