It is almost an everyday challenge for a brand to keep the customer engaged and come back to their business. Retaining them and keeping revenue figures high is another challenge that keeps them on their toes refining marketing strategies. And that’s understandable, given the changing market and rising customer expectations.

Of the many solutions, Cashback Programs have helped brands drive constant traffic to their website and accelerate revenue. They are quick to integrate and offer a world of opportunities to attract and engage customers.

When matched perfectly with referral features, a cashback program can become the perfect solution to a growing brand’s customer retention and awareness generation needs.

Here’s what a brand looking to start a cashback program should look for:

• Flexibility to define terms – A smart Cashback Program should be able to offer brands enough flexibility to alter program metrics. It should allow brand managers to set a minimum threshold so the customer must accumulate a certain number of cashback points before they can request payout, or set a global percentage on a selected range of products. Brand managers can even choose to offer higher cash back percentages to frequent customers and develop customer loyalty.

• Automation – Brands must seek a cashback solution that lets them send rewards or credit cashback points to customers’ accounts automatically. It should track successful referrals, identify the referrers, and reward them accordingly, instantly.

• Optimized for Referral – A program that isn’t designed to spread and reach out to new customers will most probably fail. A cashback solution designed for success will come with robust referral features that let customers send referrals to multiple people at a time. For example, NextBee offers an Easy Contact Import feature, enabling customers to import all their contacts in one place and send them referrals instantly. Thanks to its suite of features, marketers can even allow a separate trackable referral email marketing campaign.

• Social Integration – Does the program allow customers to share on social networking sites? Social Integration is an important feature a brand manager must seek in a cashback program. NextBee offers embeddable social sharing widgets to let customers share from anywhere on the website and generate awareness.

NextBee builds cashback programs that are an answer to leading brands’ customer retention and loyalty development needs. With NextBee, brands get all of those. They can create exciting contests and sweepstakes that capture valuable customer data.

Brands can also take advantage of NextBee’s Auto-Post feature, which makes the most of social media’s potential, and increases the cashback offers’ visibility.

If you feel this is just what you require for your brand, why not schedule an online appointment or talk to us to know how we can custom-configure a cashback program around your needs!